Product Manager - Martech / Retail Media

Your Impact

The Product Manager Lowe's Media Network and marketing technology capabilities owns the vision and strategy, roadmap, and feature definition for individual products within the MarTech & Media Network teama product group. Responsibilities include writing stories to define outcomes and product requirements as well as planning and managing product features through the product development process. This role manages the product backlog while prioritizing work and making product-related decisions based on the needs and expectations of customers and stakeholders. Finally, this role will focus on identifying key gaps in product features, capturing product requirements, and defining outcomes or objectives and key results (OKRs).

Work with a Winning Team

As part of a Fortune 500 company and retail leader, your work can change an entire industry. Our CEO is a forward-thinker when it comes to tech, and with one of Forbes Top 50 CIOs leading the charge, you can come to work knowing you'll have access to the data, tools, and support that few other companies can offer. We also know what it takes to create an inclusive culture that supports you. Our teams are structured around the engineer, giving you the support you need to do your best work. Since we've been in business for over 100 years, we've built an excellent track record of growth and success. There's peace of mind knowing you have the stability and resources you need to focus on solving tough challenges. And as you solve these challenges, know you'll be surrounded by supportive associates with curious minds who listen to you, respect you, and recognize your hard work.

Innovate in Charlotte

This position is based at our on-site at Lowe's Charlotte NC. Lowe's Tech Hub is an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site barista and Zen Garden, and other perks to enhance your work experience.

What You Will Do

About the Role

We are seeking a strategic and execution-oriented Product Manager to lead the development and delivery of key capabilities across our Retail Media Network and Martech platforms. In this role, you will be responsible for defining product features, improving the customer and advertiser experience, and aligning your work with enterprise marketing, monetization, and platform growth objectives.

You'll partner closely with engineering, data science, ad operations, marketing, and analytics teams to define, build, and launch high-impact features that drive engagement, performance, and ROI. This role is ideal for someone who thrives at the intersection of ad tech, Martech, and data platforms and is passionate about building scalable, customer-centric solutions.

Key Responsibilities

Product Strategy &

Roadmapping

Develop and maintain the product roadmap aligned to organizational OKRs across Retail Media and Martech portfolios.

Translate business and partner goals into actionable product initiatives that support media monetization, audience targeting, campaign optimization, and marketing automation.

Collaborate with cross-functional teams to ensure prioritization reflects strategic value and customer impact.

Customer Journey & Experience

Own the end-to-end user experience across campaign creation, activation, reporting, and optimization.

Make data-informed decisions to enhance product usability and performance for advertisers, marketers, and internal users.

Integrate insights from brand / category trends, historical performance, and user feedback into product enhancements.

Measurement & Optimization

Define success metrics (e.g., ROAS, CTR, engagement, retention) and consistently monitor product health.

Work with engineering and analytics to implement tracking and reporting capabilities across Retail Media and Martech products.

Use data to drive optimization frameworks for ad spend, segmentation, and campaign performance.

Agile Execution & Cross-Functional Leadership

Lead agile ceremonies (backlog grooming, sprint planning, reviews) and ensure alignment across engineering, ad operations, and marketing.

Prioritize development workstreams and manage dependencies to deliver high-quality, timely releases.

Partner with product marketing and operations to ensure successful go-to-market enablement.

Stakeholder & Partner Alignment

Serve as the product point of contact for internal stakeholders including Media Network, Martech, Marketing Ops, and Engineering.

Contribute to shared prioritization discussions and guide trade-offs between business value, technical feasibility, and user needs.

Influence partner roadmaps to ensure alignment with campaign lifecycle tools and marketing platforms.

Minimum Qualifications

Bachelor's Degree in business, marketing, engineering, communications, or related field (or equivalent work experience in lieu of degree) and 2 years of experience in two or more of the following : project management, product management, business analysis, program management, experimentation, or product marketing

1 year of experience in product and / or experience management

Experience in an agile software environment with strong writing ability

Experience working cross-functionally in a large organization

Experience working closely with senior leadership

Experience translating data into quantifiable actions / deliverables

Preferred Skills / Education

3-5+ years of product management experience, preferably in Retail Media, AdTech, or MarTech.

Experience working with advertising platforms, marketing automation tools, CDPs, or media measurement systems.

Master's Degree in business administration or similar advanced degree

Certified Scrum Product Owner

About Lowe's

Lowe's Companies, Inc. (NYSE : LOW) is a FORTUNE® 500 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range : $75,300.00 - $143,100.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and / or experience. For information regarding our benefit programs and eligibility, please visit https : / / talent.lowes.com / us / en / benefits.