US Student Engagement Marketing Manager

Adobe Education Engagement Marketing Team Opportunity

Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe's Education Engagement Marketing team exists to drive the long-term use of Adobe's tools with students and universities. We develop and deliver Adobe's global engagement marketing plans, with a particular focus on Adobe Express and PDF Spaces.

We're looking for a creative and trend-savvy marketer, who thrives on bringing ideas to life and making things happen! This role will be pivotal in driving monthly active usage (MAU) and brand affinity among US students through scalable campaigns and on-the-ground experiences.

To succeed in this role, you'll need a deep understanding of campus life and student culture, a willingness to be present in person in these environments, impeccable attention to detail, and the ability to bring fresh, strategic ideas to the table. You'll be comfortable navigating fast-paced environments, collaborating across teams, and delivering work that's both bold and impactful.

What You'll Do

Campaign Strategy and Execution

• Drive the end-to-end development of student-focused engagement campaigns from initial concept and creative direction to rollout and performance analysis ensuring all initiatives resonate culturally, align with key moments in time, and put students at the centre.
• Shape and deliver compelling programs that connect with university students across the US, using a mix of channels and formats to build awareness and drive adoption of Adobe tools.

Campus Experiential and Events

Cross-Functional Collaboration

Reporting and Insights

Budget Management

Key Skills & Qualifications