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Executive Director of Media and Web

VirtualVocations
Saint Paul, Minnesota, United States
Full-time

A company is looking for an Executive Director of Paid Media and Web to lead their Brand and Communications team within the Marketing department.

Key ResponsibilitiesDevelop and optimize B2B digital acquisition campaigns across multiple channelsManage budgets to improve ROI, ROAS, and ROMI while providing strategic guidance to internal teams and agency partnersOversee the planning and execution of the company website to enhance user experience and conversion ratesRequired QualificationsBachelor's degree in marketing, business administration, communications, or related field;

Master's preferred10+ years of experience in leading paid media and website strategyExperience in B2B or B2C environments supporting full-funnel go-to-market strategiesDemonstrated track record of building and optimizing websites and digital experiencesExperience with Google Ads, social media management platforms, and media research tools

14 hours ago
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