Marketing Specialist

Job Description

Job Description

JOB TITLE : Marketing Specialist

DEPARTMENT : Marketing

REPORTS TO : Marketing Director-100% On Site

SUMMARY : The Marketing Specialist is responsible for coordinating with the director of marketing and business development to implement innovative retention and prospecting marketing campaigns to grow the patient file and lifetime value.

This person will be proficient in utilizing data to analyze current marketing strategies along with creating a robust testing plan that will grow each of the company's brands.

DUTIES AND RESPONSIBILITIES :

• Conduct market research to identify customer trends, competitor offerings and demographic data
• Liaise with creative team to produce branding ideas, graphic designs, promotional materials, and advertising copies
• Work with marketing director to discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers
• Investigate the performance of retention and prospecting marketing campaigns and strategies through evaluating key performance metrics
• Establish and maintain relationships with new and existing clients and vendors through networking and prospecting
• Create goals and objectives to approach customers through appropriate marketing channels
• Facilitate testing for retention and prospecting marketing
• Maintains project plans, schedules, and tasks
• Create and develop personalized and segmented email and SMS programs that build deep patient relationships
• Develop Email, SMS and loyalty programming strategies that drive patient growth
• Develop strategic campaign calendars and prioritize projects and initiatives designed to scale our email and SMS programs
• Create reports and analyze data to develop winning retention and prospecting strategies
• Develop custom marketing campaigns and advertising strategies
• Understand the marketing budget for branding and make decisions and propositions based on the knowledge of the budget
• Building and maintaining relationships with influencers, journalists, and media outlets and leverage them for success when applicable
• Assist with the marketing strategy of new products
• Full website supervision (SEO, Projects, Design Layout, and updates)
• Oversee the installation of Business Signage in existing and future locations
• Show passion in developing a creative customer journey that drives loyalty and lifetime value
• Make data-driven decisions and excel at turning analytics into actionable SMS and email strategies that drive patient experience
• Dedicate time to learning and being on the forefront of trends and best practices in the world of medical marketing
• Assist and lead in the creation of large-scale marketing campaigns

QUALIFICATIONS :

• Computer skills required : Mastery of industry-standards software; CRM; Inventory Software; Microsoft Office Suite.
• BA or higher in business, journalism, marketing, or related field
• Experience in retention, Email, SMS, CRM (Customer Relationship Management), Loyalty, or Growth Marketing
• Exceptional interpersonal and communication skills
• Exceptional writing and creative skills
• Strong relationship management skills
• Critical thinking and problem-solving skills
• Leadership and Managerial Skills
• Budget management
• Analytical Skill and Detail Oriented
• Works well under pressure in a fast paced always changing competitive environment
• Time management and project management skills and ability to multi-task between all companies and projects

COMPETENCIES :

Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically;

Upholds organizational values.

Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation;

Able to deal with frequent change, delays, or unexpected events.

• Analytical - Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Attendance / Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent;

Arrives at meetings and appointments on time.

Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments;

Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.

Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks;

Looks for and takes advantage of opportunities; Asks for and offers help when needed.

Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Develops innovative approaches and ideas;

Presents ideas and information in a manner that gets others' attention.

Judgement - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions;

Includes appropriate people in decision-making process; Makes timely decisions.

• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence
• Planning / Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives;

Organizes or schedules other people and their tasks; Develops realistic action plans.

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions;

Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance;

Monitors own work to ensure quality.

• Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback;
• Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives;

Supports everyone's efforts to succeed.

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs;

Presents numerical data effectively; Able to read and interpret written information.

Benefits

At Limitless Male Medical, we believe a satisfying work environment makes our teams more successful at delivering the care and compassion needed. We offer :

• Competitive salaries and benefits
• Opportunities for growth and development
• PTO accrual
• Health, Vision, and Dental Available with HSA & FSA options
• Employee appreciation and recognition
• 401K option
• Limitless male clothing discounts
• Company paid LTD & employee life insurance
• Employee discounts on treatments, supplements and products

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