Job Description
Role :
We are seeking a highly motivated, creative, and experienced Product Marketing Manager to join ServiceNow’s Platform and Artificial Intelligence (AI) marketing team! In this role, you will be responsible for crafting a compelling message and clear differentiation for ServiceNow’s fast growing AI products and solutions.
You will work closely with ServiceNow’s product, sales and marketing team’s on high-visibility endeavors, including product launches, marketing programs & events, seller enablement, and the ServiceNow.
com AI homepage. You will become the go-to product marketing expert on the ServiceNow AI Platform and ensure we tell a clear and consistent story across all our marketing and sales channels.
If you have a passion for crafting inspirational customer stories, delivering innovative product demos and building clear product messaging, then this role is for you! To be successful in this role, you must be experienced in enterprise B2B product marketing, have excellent communication and messaging skills, and an understanding and interest in enterprise AI and generative AI.
What you get to do in this role :
Product Positioning and Messaging - Develop a compelling narrative and value proposition for ServiceNow’s AI products and solutions.
Monitor messaging performance and identify opportunities for improvement.
- Product Launches - Align with the Platform Product Management team to drive product positioning for existing products and new launches.
- Demand Generation - Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand.
Be proactive in recognizing where the business may need marketing support and the effective levers to pull.
Marketing Programs - Partner with marketing teams to build high quality collateral (website, customer stories, demos, print, videos, etc.
that reflect the product positioning and showcases the vision and value proposition of our platform.
- Events - Manage our AI portfolio at key marketing events with content, speaker and messaging support.
- Press and Analysts Relations- Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market
Qualifications
To be successful in this role you have :
- 5+ years of product marketing / management / sales engineering
- 2 years of experience in enterprise software platforms, knowledge of AI a plus
- Expert and strategic storyteller who can craft simple and memorable narratives
- Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations.
- Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results.
- Very strong written and oral communication skill
FD21
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas : flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.
acquisition@servicenow.com for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.
S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note : Fraudulent job postings / job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself.
All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
From Fortune. 2022 Fortune Media IP Limited All rights reserved. Used under license.
Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.
Senior Manager, Generative Ai Product Engineering - People Leader - (remote Eligible)
Manager to help build and maintain APIs and SDKs to train, fine-tune and access AI models at scale. Senior Manager, Generative AI Product Engineering - People Leader - (Remote Eligible). Familiarity with building large-scale AI products or platforms for NLP, speech, computer vision, or recommendatio...
Sr. Product Manager (Collaboration/Marketing automation tools)
We're looking for an experienced Product Manager for the role of Senior Product Manager, Distributed Marketing. Collaborating with cross-product leaders, define your product direction and how Epsilon's related products can take advantage of our distributed marketing capabilities. Reporting to a Seni...
Sr. Product Manager (Collaboration/Marketing automation tools)
We're looking for an experienced Product Manager for the role of Senior Product Manager, Distributed Marketing. Collaborating with cross-product leaders, define your product direction and how Epsilon's related products can take advantage of our distributed marketing capabilities. Reporting to a Seni...
Senior Product Marketing Manager
ITSM field as an IT consultant or as a product manager / product marketing manager for a software vendor. We are looking for a Senior Product Marketing Manager to join our growing team and champion our products that contribute to our mission to delight people at work. As a Senior Product Marketing M...
Senior Product Marketing Manager – Asset Management
Develop a marketing plan for SS&C's products in conjunction with product marketing leadership and our broader marketing team, including key activities to support the acquisition of new customers and the retention of existing customers. Product Marketing Manager - Asset Management. SS&C is se...
Senior Product Marketing Manager - Compass
The Product Marketing Manager will be an important addition to our growing marketing team and will help support generating awareness, demand generation, field enablement, and customer marketing activities. This person will collaborate with global Marketing, Product Strategy, Product Management, Sale...
Sr. Product Manager (Collaboration/Marketing automation tools)
We're looking for an experienced Product Manager for the role of Senior Product Manager, Distributed Marketing. Collaborating with cross-product leaders, define your product direction and how Epsilon's related products can take advantage of our distributed marketing capabilities. Reporting to a Seni...
Product Marketing Manager
We are growing fast and looking for a Product Marketing Manager to join our team in Boston. You will work closely with cross-functional teams, including Product, Sales, and Marketing, to ensure successful product adoption and market penetration. Create and maintain company collateral, including prod...
Product Manager, Generative AI
The Generative AI Foundation Model Platform BU and Product team is looking for a technical product manager to join us in our Boston, MA office. In this role, you will help create, prioritize and drive product strategy and execution of the Generative AI Platform product(s) from Red Hat. You will also...
Product Marketing Manager I
Narrative Development: Support the ongoing development and iteration of our internal and external product narratives through partnering with cross-functional stakeholders, including Engineering, Technical Program Management, Legal, Public Affairs, Policy, and More. Manage meeting cadence for narrati...