The Role
Lead Generation :
- Research and identify potential clients within the target market segments, working closely with our Marketing and Global Sales Operations team.
- Qualify leads based on predefined criteria and ensure they meet the company's ideal customer profile.
- Identifies and cultivates a robust pipeline of new business opportunities through proactive outreach, referrals, and leveraging your existing network.
Outreach and Prospecting :
- Use various channels such as cold calling, email outreach, social media, and networking events to generate leads.
- Initiate contact with leads through personalized outreach campaigns.
- Engage with prospects to understand their needs, challenges, and pain points related to compensation management.
- Effectively communicate the value proposition of WTW's compensation surveys and software solutions.
- Aligns closely with marketing and product leaders time effective outreach and delight potential prospects with insights.
- Manage sales campaigns and other outreach initiatives, creating effective outreach messaging that effectively addresses prospect needs and appropriately communicates our value proposition.
New Client Acquisition :
- Qualifies prospects based on business criteria and develops and articulates an understanding of the prospect’s unique compensation data needs.
- Conducts sales calls with prospective clients and positions the unique value proposition of our offerings, providing proof points and product demonstrations as needed.
- Brings in colleagues as needed when adjacent opportunities such as software, consulting or global data agreements are uncovered.
- Create, negotiate, and execute sales proposals across our full suite of products.
- Ensures a smooth handover to Client Care for client onboarding and account management.
Pipeline Management :
- Maintain accurate and up-to-date records of all lead generation activities in the CRM system.
- Track progress of leads through the sales funnel and provide regular updates to the sales team.
- Identify opportunities for process improvement and optimization of lead generation efforts
Market Research :
- Stay informed about industry trends, market developments, and competitor activities related to compensation surveys and software.
- Provide feedback to the sales and marketing teams based on insights gathered from prospect interactions.
- Identifying and evaluating emerging client or market needs.
Key Metrics
- Lead generation and qualification
- Pipeline development
- New Business Originated
Top Competencies Required
- Persistence and Resilience
- Goal Orientation
- Excellent written and verbal communication
- Active Listening
- Relationship Building
- Growth Mindset
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