Creative Brand Director
Job Description
Job Description
We are in search of a Creative Marketing Manager to join our team in Edison, New Jersey. This role is significant in the Consumer Goods industry and will be instrumental in steering our brand's creative vision and strategy.
As a Creative Marketing Manager, you will be tasked with leading our brand's creative endeavors, from campaign planning to art direction, while utilizing your expertise in Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign.
Responsibilities :
- Lead the development and execution of creative brand strategies to enhance brand awareness.
- Utilize Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign to create engaging advertisements.
- Direct the creation of innovative and compelling marketing campaigns.
- Collaborate with cross-functional teams to ensure brand consistency across all channels.
- Oversee art direction to ensure alignment with the overall brand strategy.
- Leverage CRM systems to track and analyze campaign performance and customer engagement.
- Continually monitor industry trends and competitor strategies to inform creative decisions.
- Provide strategic direction and guidance to the creative team to foster innovation and creativity.
- Manage and develop creative guidelines to ensure all materials align with brand identity.
- Collaborate with senior management to align the creative strategy with business objectives.
- Possess a minimum of 5 years of experience in a similar role within the marketing or PR industry
- Demonstrable proficiency in Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign
- Proven experience in CRM and creating effective advertisements
- Strong skills in art direction, enhancing brand awareness, and campaign planning
- Ability to lead creative teams and direct brand strategy
- Excellent communication skills, both verbal and written
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Advanced problem-solving skills and the ability to work under pressure
- Degree in marketing, business, or related field is preferred.
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