Marketing And Advertising Manager

The Marketing & Advertising Manager oversees the implementation of advertising to promote business products and services as well as hiring and training department employees;

executes online marketing initiatives by developing, implementing, and managing various digital marketing campaigns; oversees our loyalty program, enhances brand visibility, engages target audiences, conducts market research, drives conversations, and collaborates with cross-functional teams to promote overall online growth and media presence.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute comprehensive advertising strategies to achieve business objectives and growth targets.
• Lead the planning, execution, and optimization of digital marketing, loyalty program, and / or multi-channel advertising campaigns including digital, TV, radio, and outdoor.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
• Act as a catalyst for digital optimization and loyalty.
• Oversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action.
• Monitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly.
• Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses.
• Collaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.
• Drive brand awareness and engagement through strategic marketing methods.
• Manage and optimize website content and user experience to drive traffic, engagement, and conversions.
• Develop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.
• Define and detect key performance indicators (KPIs) to track improvement and growth.
• Lead SEO initiatives to improve organic search rankings and increase website visibility.
• Manage and nurture relationships with external agencies, partners, and vendors.
• Monitor and manage the company's online reputation and respond to customer feedback effectively.
• Stay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.
• Lead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development.
• Travel as needed

Knowledge, Skills, and Abilities :

• Excellent analytical skills
• Excellent communication and interpersonal skills
• Critical thinking and problem-solving skills
• Excellent leadership and managerial skills
• Highly motivated individual with digital marketing skills
• Strategic marketing mindset with the ability to promote growth and success through advertising
• Keep self-informed of new procedures and operating policies within the company
• Demonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentation
• Creative mindset with the ability to stay up to date on marketing trends
• Demonstrate flexible and efficient time management skills
• Ability to work independently and prioritize tasks based on importance level
• Customarily exercise discretion and independent judgment
• Proficiency in using analytics tools and conducting market research to measure campaign performance and make data-driven decisions
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously

EDUCATION AND REQUIREMENTS

Required :

• 5 years experience in a retail organization leading the Marketing and Advertising function
• Store experience overseeing a retail organizations digital and loyalty programs

Preferred :

• Bachelor’s or Associate degree in Marketing, Business, or a related field
• Microsoft Office skills
• Microsoft Office skills
• Proven track record of driving successful online campaigns
• Previous experience in a similar role related to marketing, preferably advertising
• Advanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketing
• Strong understanding of digital marketing and advertising concepts, tools, and platforms
• Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot)

PHYSICAL REQUIREMENTS

• Prolonged periods sitting / standing at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Parker’s Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

Parker’s does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.