Regional Marketing Lead, LATAM
Regional Marketing Lead, LATAM
Location : United States
Virtual
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.
Req #547
Date : Tuesday, August 13, 2024
Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference? Make an impact. Join PMI.
How will you make a difference to PMI?
PMI is looking for an experienced marketing professional who is responsible for strategically executing the regional marketing strategy and plan.
The Regional Marketing Lead LATAM will be accountable for executing performance marketing campaigns and working with a larger central team to ensure region representation in larger marketing initiatives.
They will provide a consistent approach, for improved brand impact and efficiency, to realize PMI ambition and regional growth plans.
Collaborating with regional (in-country) business teams, they will integrate activities to generate profitable B2C and B2B sales and volume growth in products and experiences and build strong customer relationships.
Responsibilities :
- Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions, working collaboratively with Brand & Product Marketing.
- Identify regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance.
- Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement.
- Manage direct agency relationships for the design and implementation of localized campaigns.
- Serve as the central point of contact for regional marketing and support the regional business team.
- Provide line management support to Regional Marketing, coaching and developing team members.
- Define locally meaningful activities to establish PMI awareness and focus on lead generation.
- Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and recommend adjustments.
- Establish regional marketing operational processes aligned to outcome-focused metrics.
- Maintain detailed knowledge of PMI strategy and emerging solution capabilities.
- Work alongside Marketing teams to develop strong relationships with business teams and stakeholders globally.
Qualifications :
- Experience and knowledge of performance marketing, especially in the LATAM region.
- Knowledge of media planning, buying, and optimization of campaigns.
- Experience analyzing data that represents marketing performance for sales.
- Proficiency in English and preferably Spanish fluency.
What you can expect from us
We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.
Join us and you'll get :
- Excellent total package, with compensation and benefits based upon your geographic location.
- Skill development opportunities to help you grow now and into the future.
- Access to a global network to enrich your professional experience.
- Flexible options to help balance work time and your time.
- Award and bonus opportunities.
The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications, and relevant experience.
Let's help make the world work better for everyone. Apply today!
Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to any characteristic protected by applicable law.
Other details
- Pay Type : Salary
- Min Hiring Rate : $90,600.00
- Max Hiring Rate : $110,000.00
Apply Now
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Regional Marketing Lead, LATAM
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