Director, Strategic Communications and Integrated Marketing

THE OPPORTUNITY :

Reports to : Communication Officer

Department : External Affairs

Location : Administration / As Assigned

FLSA Status : Exempt

Salary Band : 15

Compensation : $ 73,440. - $ 102,816.

The Cleveland Metropolitan School District (CMSD) marketing and communications department (under the External Affairs Division) seeks a results-driven communication professional with a proven track record in leading, creating, and executing comprehensive corporate communication strategies.

The Director of Strategic Communications and Integrated Marketing will report to the Communication Officer to develop strategic communications and integrated marketing strategies for CMSD.

They will be instrumental in shaping and maintaining CMSD’s image and reputation while leading the development and execution of communication strategies to convey key messages, strengthen stakeholder relationships, and guide print and digital marketing strategies that inform external partners and promote the District.

We are seeking a candidate with exceptional leadership, strategic thinking, and communication skills, backed by a demonstrated track record, to drive our strategic priorities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic Communications

• Support the Communications Officer in developing and carrying out a holistic communications plan encompassing portfolio-wide priorities and themes (including the District’s strategic priorities, core values, and core measures)
• Develop strategic content, talking points, playbooks, and plans to support leaders, educators, schools, and other stakeholders.
• Lead editorial requests, including writing, editing, and proofing talking points, executive communications, presentations, and digital content.

Marketing Management

• Monitor and guide the District’s integrated marketing initiatives, including the planning and production of digital, print, radio, and television marketing material and strategies that inform and promote the District and its programs to current and prospective CMSD students and families, community partners, and other stakeholders.
• Coordinate the purchase and planning of all paid media marketing and advertising, including digital, social media, and print.

Monitoring and Tracking

• Stay up to date on industry trends, develop a system to track communications and marketing engagement / performance analytics to determine ways to grow our audience.
• Work directly with District’s department and division leaders, school principals, and others on communications planning to meet their communications and marketing needs.
• Develop internal systems and processes for deploying communications, providing schools with templates, tracking content development concepts and ideas, and other coherent systems initiatives.
• Manage and empower a team of communication professionals, ensuring cohesiveness of the team’s skillset to carry out department and District goals

Central and Coherent System Alignment

• Work directly with District’s department and division leaders, school principals, and others on communications planning to meet their communications and marketing needs.
• Develop internal systems and processes for deploying communications, providing schools with templates, tracking content development concepts and ideas, and other coherent systems initiatives.
• Manage and empower a team of communication professionals, ensuring cohesiveness of the team’s skillset to carry out department and District goals.

QUALIFICATIONS

• A minimum of a bachelor’s degree and seven years of experience in strategic communications, public relations, marketing, or communications are required.
• Proven experience in developing stakeholder communications and comprehensive marketing plans based on an organization’s goals and priorities.
• Must have a strong grasp of earned, owned, and paid media concepts.
• Strong knowledge of integrated and multicultural marketing.
• Strong writing, editing, and proofreading skills as well as an ability to translate sometimes complex concepts into accessible written materials.
• Attention to detail and ability to coordinate multiple projects and deadlines in collaboration with others.
• Experience leading and empowering teams.

WORKING CONDITIONS / PHYSICAL DEMANDS

The characteristics listed below are representative of the work environment typically encountered by an individual while performing the essential duties of this position.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential duties.

• Expected moving, walking, and standing consistent with an office environment and light physical effort in sedentary to light work and may involve some manipulation of lightweight items (5-10 pounds)
• May involve extended periods at a keyboard or workstation
• While performing the duties of this job, the employee is regularly required to stand, walk, and sit; use hands to finger, handle, or feel;

and reach with hands and arms

• The employee is frequently required to talk and / or hear
• Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus
• While performing the duties of this job, the employee is exposed to a normal office environment
• Local travel may be required for training / meetings and events
18 days ago