Shopper Marketing Manager (1664)
Shopper Marketing Manager (1664)
Emeryville, CA / Purecane Purecane / Part-Time At Purecane, were looking for a Shopper Marketing Manager to support the Marketing and Ecommerce teams through the creation of high-quality digital assets.
The Shopper Marketing Manager position will help lead, develop, and execute digital and social support for the Purecane brand.
The role involves representing Purecane as a lead Shopper Marketing Manager across all retail, distributor, broker and foodservice channels.
If you love a clean healthy lifestyle, and are a foodie at heart, this is amazing opportunity to work with a revolutionary sweetener that talks to foodies that want great taste without the negative attributes of sugar.
This role works cross functionally with marketing, sales, and technical operations and product development teams to create & deliver educational materials, host trainings virtually or in person.
Responsibilities :
- Manage and create education materials for Purecane product to include features, benefits, and key differentiators.
- Create training and sales materials such as one-pagers, videos, content and lead internal review to execute on materials.
- Conduct all specific training to help drive sales and support initiatives relative to each of our partners target client and market positioning.
- Plan and partner with sales and marketing to help onboard all new hires, both corporate and field.
- Provide feedback and communication to all internal teams both weekly and monthly with recapping on all trainings done. Include all follow-up, internally and externally needed.
- Lead and participate in- trade shows / events nationally, providing clients with Pure Cane differentiators and benefits for new customer acquisition.
- Conduct competitor reviews and analysis via store checks, online for both retail and foodservice channels.
Qualifications :
- 3-5 years of field marketing / educational training experience within the CPG industry.
- Must have good understanding of the trends, key facts and FDA guidelines within the Health & Wellness and Nutrition markets.
- Must be able to communicate effectively in written and verbal format with individuals and groups, especially in a virtual environment.
- Ability to create PPT presentations.
- Strong presentation skills across Zoom, Microsoft Teams, Skype.
- Possesses excellent computer skills (Excel, Power Point, Word Doc etc.).
- Effective time management and project management skills.
- Ability to work independently and self-motivate.
- Ability to travel as needed.
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