Marketing Specialist - Hybrid

Summary of position

The Marketing Specialist will be responsible for managing our overall marketing and brand strategy, content and event calendars, advertising, graphic design, and data analysis of our marketing strategy.

This individual is responsible for continuously evaluating and refining market segmentation strategies to ensure they align with evolving marketing trends and business objectives.

The Marketing Specialist will also support the Business Development and Sales teams through marketing collateral, brand marketing, conference / networking events coordinating, and industry memberships.

Duties & responsibilities

Management of company media files :

• Reviewing project progress photos for any marketable content.
• Getting the necessary third-party approvals and internal safety approval prior to use of any videos and photos in marketing content.
• Occasional visits to company buildings and project sites for capture of new content.
• Protection and distribution of official company logo, its assets, and alternative logos as necessary.
• Maintain the company's Media Library to include photos, videos, graphics, and logos used in marketing materials such as : project sites, site walks, industry and networking events, company events, corporate headshots, advertising campaigns, and presentation graphics.

Designing campaigns, content, and brand awareness strategies for each audience through the following avenues :

• Email marketing
• Social media content
• Digital and print advertising
• Digital and print flyers / brochures
• External presentations
• White-papers / webinars from company's subject-matter-experts
• Lead generation through distribution of white-papers and webinars
• Project award submissions

Industry Associations and Conference Event Planning :

• Scheduling, tracking, and booking events including individual and / or booth registrations.
• Tracking and fulfilling requests related to event sponsorships and association memberships.
• Tracking specific event costs related to registrations and sponsorships.
• Tracking networking association memberships fees / dues (ex : ABC, NDA, SAME, AGC, EBC)
• Designing and ordering booth signage and materials.

Qualifications

Required Qualifications :

• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
• 3+ years of experience as a Marketing Specialist or similar role, with a track record of successful campaigns and projects.
• Strong understanding of digital marketing, including SEO, SEM, email marketing, and social media.
• Ability to analyze data and market trends to make informed decisions.
• Experience with content management and graphic design.
• Knowledge of CRM and marketing automation platforms

Preferred Qualifications :

• Experience within the building and construction industry is a bonus
• Ability to attend industry events
• Understanding of B2B marketing principles

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 10 pounds at times.
• Must be able to access and navigate each department at the organization's facilities.
• Ability to stand for prolonged periods of time

Reasonable accommodations are made to enable individuals with disabilities to perform the essential functions

Applicants must submit an application.

An Affirmative Action / Equal Opportunity Employer EnviroVantage provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

As a Federal Contractor, weencourage priority referral of protected veterans under VEVRAA. EnviroVantage provides reasonable accommodation for individuals protected by section 503 of the Rehabilitation Act of 1973, VEVRAA and the ADA.

If you need accommodation as part of the employment process please contact Human Resources at 800 640 5323 or [email protected] .

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Equal Opportunity Employer, including disabled and veterans.