Director, Brand Marketing and Communications

The Director, Brand Marketing and Communications, oversees two mission-critical functions that support how the Society presents itself and communicates to a global optics and photonics community.

The role holds responsibility for managing the Society’s brand and effectively disseminating organizational values through marketing and communications efforts at the corporate level.

Responsibilities

Brand Management and Marketing

• To increase understanding of the Society’s global presence and its core values, the position develops an annual brand marketing and communications plan. The plan leverages relevant channels and products across the organization as well as in the optics and photonics industry at large.
• Monitors corporate-wide application of Optica’s brand and serves as an internal resource and guide for adherence to brand guidelines. Provides training and feedback to those employing the brand in their programs, products and / or services to ensure brand integrity.
• Evaluates, updates and adapts the Optica master brand guidelines and house style guidelines from time to time to ensure continuous improvement and enhancements for successful and consistent brand application across all marketing and communication channels.
• Manages brand representation at select Optica Events, including on-site promotion opportunities, the Optica Booth, signage and set pieces. Collaborates with the membership marketing team on Optica booth design and member lounge. Also oversees design and production of branded promotional items.
• Manages outsourced graphic design services vendor to support promotion and communications needs across the organization. Ensures that design projects adhere to brand and style guidelines.
• Manages advertising efforts at the corporate level and curates the selection of house ads for the Optics and Photonics member magazine.
• Convenes monthly meetings for marketing and communications team members to discuss best practices, cross-promotion opportunities and key messaging.

Communications

Education and Experience

Skills and Abilities

Technologies

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