Sales Account Executive
Nexstar Media GroupMidland, GA, USjob_description.job_card.30_days_ago
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job_description.job_card.job_descriptionBachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. Minimum one year's experience in sales, preferably in the media field. Valid driver's license with an acceptable driving record. Experience achieving long-range objectives and implementing the strategies and actions to achieve them. Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
Sales Account Executive
The CBS affiliate WRBL-TV in Columbus, GA seeks a dynamic Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills :
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Sales Account Executive • Midland, GA, US
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