Marketing Manager State & Local Government

Marketing Manager State & Local Government

Can you develop a successful strategy to discover market opportunities?

Join us in shaping a more just world.

About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case.

About the Role

LexisNexis® legal and professional is hiring for a creative and strategic marketing manager to support its state and local government.

This is an exciting opportunity for a marketing professional with a strategic approach who can roll their sleeves that will fuel a growing business in the legal AI industry.

Responsibilities

• Plan, develop, and execute on multi-touch, multi-channel campaigns that drive revenue for both Lexis+ AI and add-on products
• Collaborate and strategize with product marketing and sales partners to develop the best possible campaigns and sales enablement materials that clearly communicate product advantages
• Create and develop marketing strategy for state & local government event program
• Collaborate with agencies and other vendors to elevate our product position and drive lead generation
• Write creative briefs and lead operations and creative team to deliver effective campaigns
• Conducting market research and analysis to identify trends and opportunities
• Creating engaging content for various marketing channels, including digital and print
• Managing social media platforms and monitoring online presence and engagement
• Assisting in the coordination of events, trade shows, and promotional activities
• Tracking and analyzing marketing metrics to measure campaign effectiveness

Requirements

• Possess a Bachelor's in Marketing, Communications, or a related field
• 5-7 years of marketing experience, particularly in B2B or SaaS space
• Be proficient in using marketing tools such as Google Analytics and CRM software
• Possess excellent written and verbal communication skills
• Be detail-oriented with excellent project management abilities
• Have a solid understanding of digital marketing and social media platforms
• Be able to work effectively in a collaborative, cross-functional team environment
• Have experience in developing and executing marketing campaigns
• Be proactive, creative, and adaptable to changing priorities and deadlines

Work in a way that works for you

We promote a healthy work / life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer :

• Health Benefits : Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits : 401(k) with match and an Employee Share Purchase Plan
• Wellbeing : Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world.

As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

LexisNexis, a division of RELX, is an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form : https : / / forms.

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