DIGITAL MARKETING COMMUNICATIONS SPECIALIST - PUBLIC HEALTH-10220 S 76th Ave Bridgeview, IL 60455

Job Summary

Aligned with the mission and vision of the Cook County Department of Public Health (CCDPH), the Digital Marketing Communications Specialist, will support development, implementation and evaluation of on-going communications and marketing that build value for public health and support the provision of accurate, culturally, and linguistically responsive information related to COVID-19 and health disparities.

The position will lead digital marketing efforts, including email, web, and social media. This is a grant funded position expiring June 1. 2023.

This position is exempt from Career Service under the CCH Personnel Rules.

Typical Duties

• Supports development, implementation and evaluation of an overall communication and marketing strategy.
• Leads and manages execution of digital marketing efforts, including email, web, and social media.
• Assesses current online presence and creates social media strategy.
• Creates and maintains a posting and content schedule for social media.
• Researches and writes content for CCDPH website, social media, and other modes of communication such as infographics, blogs, and / or e-newsletters.
• Manages and performs website editorial activities including gathering and researching information that enhances the value of CCDPH’s webpages related to the initiative to all audiences.

Manages content with the goal of motivating users to utilize CCDPH website as a primary source for information and decision-making.

Provides input on web design and layout, as necessary.

• Reviews daily and edits webpage content currently related to the initiative to ensure its accuracy, appropriateness, and timeliness.
• Uses graphic and technology skills to design and produce new pages for the website as needed. Serves as a resource in web page creation.
• Schedules and coordinates press conferences.
• Plans virtual community events or communication technical assistance sessions with community-based organizations to support outreach and education.
• Supports development of in-house materials, including presentations and reports, in accordance with guidelines provided by CCDPH.
• Assists with internal communications, and communication of strategies or messages from senior leadership.
• Acquires and maintains a detailed knowledge of CCDPH’s policies, principles, and strategies, and to keep up to date with relevant developments.
• Adheres to CCH and CCDPH style guide, ensuring production of high-quality and error-free copy.
• Works with key CCDPH staff to brainstorm content ideas, in line with CCDPH’s strategy and in support of various brand initiatives.
• Supports evaluation of communication and marketing strategy, including reports on the progress of digital marketing efforts.

Tracks effectiveness of webpages related to initiative and respond to indicators, as necessary.

Performs other duties as assigned.

Minimum Qualifications

Bachelor’s degree in communications , Journalism, Public Relations, Marketing or a related field from an accredited college or university is required (Must provide transcripts at time of interview)

Two (2) years of experience developing communication strategies is required

Two (2) years of social media and digital marketing experience is required

Proficient with social media platforms and related content is required

Experience working with Adobe Photoshop to create and / or edit materials is required

Completion of the National Incident Management Systems (NIMS) courses to include : IS-100, 200, 700, and 800 within six (6) months of employment is required

Preferred Qualifications

Two (2) years of experience working with Adobe Photoshop to create and / or edit materials is preferred

Knowledge, Skills, Abilities and Other Characteristics

Knowledge and proficient with Microsoft Office and related business communication tools

Knowledge of and experience with content writing for all media platforms

Excellent verbal and written communication skills necessary to communicate with all levels of staff and a patient population composed of diverse cultures and age groups

Ability to multi-task and meet deadlines in a fast paced and stressful environment

Ability to maintain a professional demeanor and composure when challenged

Proven social media and networking expertise

Demonstrate a strategic and creative mindset

Demonstrate meticulous attention to detail, accuracy, and precision

VETERAN PREFERENCE PLEASE READ When applying for employment with the Cook County Health & Hospitals System, preference is given to honorably discharged Veterans who have served in the Armed Forces of the United States for not less than 6 months of continuous service.

To take advantage of this preference a Veteran must :

• Meet the minimum qualifications for the position.
• Identify self as a Veteran on the employment application by answering yes to the question by answering yes to the question, Are you a Military Veteran?
• Attach a copy of their DD 214, DD 215 or NGB 22 (Notice of Separation at time of application filing. Please note : If you have multiple DD214s, 215s, or NGB 22S, Please submit the one with the latest date.

Coast Guard must submit a certified copy of the military separation from either the Department of Transportation (Before 9 / 11) or the Department of Homeland Security (After 9 / 11).

Discharge papers must list and Honorable Discharge Status. Discharge papers not listing an Honorable Discharge Status are not acceptable

OR A copy of a valid State ID Card or Driver’s License which identifies the holder of the ID as a Veteran, may also be attached to the application at time of filing.

If items are not attached, you will not be eligible for Veteran Preference VETERANS MUST PROVIDE ORIGINAL APPLICABLE DISCHARGE PAPERS OR APPLICABLE STATE ID CARD OR DRIVER’S LICENSE AT TIME OF INTERVIEW.

BENEFITS PACKAGE

• Medical, Dental, and Vision Coverage
• Basic Term Life Insurance
• Pension Plan
• Deferred Compensation Program
• Paid Holidays, Vacation, and Sick Time
• You may also qualify for the Public Service Loan Forgiveness Program (PSLF)
15 days ago