About CHEQCHEQ is the global leader in Go-to-Market Security, trusted by over 15,000 customers worldwide to protect every aspect of their marketing, sales, and data operations from bots, fake users, fraud, and cyber attacks.
Powered by award-winning cybersecurity technology, CHEQ offers the broadest suite of solutions for securing the entire funnel, from paid marketing to on-site conversion, data, and analytics.
Job DescriptionWe are seeking an experienced Senior Product Marketing Manager to join our dynamic team in the US (NYC preferred), specializing in Data Governance, Privacy Enforcement, Compliance with privacy and security standards, and mitigating 3rd party vendor risk.
This role will be pivotal in defining and delivering the differentiated value proposition of our Governance & Enforcement solutions, collaborating closely with marketing, sales, and product management teams.
Key Responsibilities : Market Landscape and Competitive Analysis :
Thoroughly map the competitive landscape, understand market dynamics, and position our products strategically. This includes defining our overall value proposition, highlighting key features, identifying relevant verticals, and showcasing compelling use cases.Go-to-Market Strategy :
Lead the development and execution of go-to-market processes for new product launches and ongoing marketing efforts, ensuring successful adoption and market penetration.Product Launch Management :
Create and manage comprehensive product launch plans, establishing clear timelines, deliverables, and milestones. Ensure seamless coordination across teams for successful product introductions.
Compelling Content & Asset Creation :
Develop impactful marketing content, including engaging web pages, informative videos, and educational eye-catching white papers.
Collaborate with broader channel marketing teamers to create compelling blogs, social media content, and other materials that resonate with our target audience.Sales Enablement :
Partner with sales enablement to equip our sales team with the necessary tools, resources, and knowledge to effectively communicate the value of our products and drive successful, expedited sales engagements.
Voice of the Customer Advocacy :
Foster strong relationships with customers and gather valuable feedback to inform product enhancements, roadmap, and future marketing strategies.
Internal Subject Matter Expert :
Serve as the internal expert on our Governance & Compliance products, maintaining up-to-date knowledge of features, functionality, and benefits.
Additionally, stay abreast of evolving regulations and industry trends in the Governance, Enforcement & Compliance space, proactively communicating relevant changes and implications to internal stakeholders.Requirements : Experience :
6-10 years of experience in Product Marketing at high-growth B2B SaaS companies.Governance & Compliance Knowledge : Intermediate to expert-level understanding of the overall Governance & Compliance landscape, including global privacy regulations (e.
g., GDPR, CCPA), requirements, and standards.Product-Specific Knowledge : Strong understanding of global enterprise privacy, enforcement, compliance, digital supply chain landscapes, technology vendors, gaps, and risks.
Target Persona Understanding :
Deep understanding of the needs and pain points of Heads of GRC, Chief Privacy Officers, and Heads of Marketing Technology, including their responsibilities for privacy strategy, compliance, data governance, and 3rd party vendor management.Content Creation Expertise :
Proven ability to create compelling and informative content, including blogs, white papers, video scripts, and competitive analyses ( we will ask for samples later in the process) .
Communication and Collaboration :
Excellent written and verbal communication skills, project management skills, and the ability to effectively collaborate with cross-functional teams across different time zones.Location :
Ideally based out of NYC with the ability to work in the office twice a week, however, remote work may be possible for an exceptional candidate.
Qualifications : Bachelor's or Master's degree in Marketing, engineering, business administration, or a related field is preferred.
The base pay range for this position is $135K-$150K per year. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history / job-related knowledge, qualifications and skills, length of service, and geographic location.
This information is provided per New York City's salary disclosure law.
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