Director of Field Marketing- TalentZok OVERVIEW Are you looking for a new career opportunity with an exciting company?! Then we've got the right team for you! In this role, you're responsible for the duties listed below.
Immediate opening for a Director of Field Marketing in Austin, TX who possesses : -5+ Years experience in Leadership Marketing within a Fast Casual Restaurant-Austin based or willing to relocate-A strong culture fit and brand ambassador -Willing to travel to new and existing markets up to 50% of the time Email resumes to brooks@ FULL DESCRIPTION : The selected candidate will be responsible for leading the development and execution of comprehensive field marketing strategies that align with organizational goals and drive business growth.
This role involves collaborating with executive leadership to define key performance indicators (KPIs) and ensuring accountability for achieving targeted results.
The selected candidate will be responsible for : -Strategy Development and Execution : You will own the development and execution of field marketing strategies, ensuring they are informed by market insights, customer data, competitive analysis, and include experiential activations to engage customers.
Collaboration with Leadership and Stakeholders : You will work closely with the executive leadership team to define and refine KPIs, provide strategic counsel and thought leadership, and ensure alignment with business objectives.
You will engage with key stakeholders to integrate field marketing initiatives with broader marketing and business strategies and partner with the marketing team to develop brand assets and digital marketing strategies that support local efforts.
Performance Accountability and Analysis : You will be accountable for achieving field marketing results, continuously monitoring performance against KPIs, and implementing adjustments as necessary.
You will develop programs to analyze performance and business data, identify best practices and learnings, and turn these into actionable plans.
New Store Openings and Local Marketing : You will own the local marketing strategy for new store openings, incorporating social media to engage and grow the customer base.
You will drive strategies to ensure consistent and positive same-store sales (SSS) growth and transaction growth.-Team Leadership and Development : You will build and lead a high-performing field marketing team, providing guidance, mentorship, and support.
You will also educate and elevate market and store-level operators to execute marketing initiatives effectively.-Strategic Vision : Craft a clear and compelling vision for field marketing that aligns with overall business objectives.
- Analytical Thinking : Apply strong analytical skills to assess market trends, customer behavior, and performance metrics to inform strategic decisions.
- Leadership and Influence : Inspire and lead your team, fostering a culture of innovation, accountability, and continuous improvement.
Influence key stakeholders and executive leadership to gain buy-in for marketing initiatives.-Effective Communication : Clearly articulate field marketing strategies, plans, and results to stakeholders at all levels of the organization.
Adaptability : Demonstrate flexibility and adaptability in responding to changing market conditions and organizational needs.
The selected candidate will also possess : -Experience in the restaurant industry.-Proven track record of achieving measurable marketing results.
- Proven experience in developing and executing field marketing strategies at a senior level.-Strong analytical skills and ability to leverage data to drive decision-making.
- Excellent leadership skills with experience in managing and developing high-performing teams.-Demonstrated ability to collaborate with executive leadership and cross-functional teams.
- Strong financial acumen and experience in managing marketing budgets.-Proficiency in social media and its integration into marketing strategies.
Salary Range : $149k-$152k / yr For immediate and confidential consideration, please email your resume to brooks@
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