Product Marketing Manager
ColorPro Finishers, with over 40 years of proven reliability and experience with interior and exterior finishes, new and existing structures.
We are a fully insured finishing company serving the North Eastern Tri-State area with the past 12 years in the Southern Florida regions.
As a Union and Non-Union company, ColorPro Finishers has the ability to provide the flexibility of offering either Union or Non-Union labor depending on our clients' requirements as well as to offer the right contract and most cost effect proposal to each client.
Our skilled Non-Union employees provide superior expertise in all phases of finishing projects, mainly high-end residential projects.
Our expertise in painting and wall coverings is reinforced with our commitment to customer satisfaction. Painting quality and superior service are our priority.
Job Summary
The Product Marketing Manager primarily oversees our new feature launch program. This focus includes orchestrating product launches;
researching personas and use cases; creating product messaging and collateral; developing our value propositions and evangelizing our offerings internally and externally.
Key Responsibilities :
- Lead the strategy and execution of go-to-market plans for new feature launches, coordinating with cross-functional teams to ensure success
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape. Utilize insights to inform product positioning and messaging strategies.
- Work closely with sales enablement and training teams to provide tools and support to effectively sell our products. Develop sales presentations and demos as needed.
- Develop compelling product positioning and messaging that differentiates our products in the market.
- Create sales enablement materials and marketing collateral to support the sales process and educate customers and prospects about product features and benefits.
Requirements :
- Product marketing experience or equivalent in content marketing or product management
- Great program management skills; proven track record to drive cross-functional projects
- Great writer and thinker; exceptional written and verbal communication skills
- Familiarity with conducting quantitative and qualitative market research - including customer interviews
Benefits
- Incentive Bonus Plans
- Comprehensive Medical, Dental, and Vision benefits
- 401K with Company Match
- 9 Paid Holidays
- Generous Paid Time Off Packages
- Paid Parental & Family Leave
Additional Information
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
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