Alcohol Brand Ambassador (Gulf Dothan, Panama City, Pensacola and Mobile) (Pensacola)

Alcohol Brand Ambassador (Gulf Region)

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company's alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand's story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.

The Alcohol Brand Ambassador will host promotional demos at bars / liquor, grocery, and convenience stores (approximately 4 hours each, which includes set up and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.

Essential functions :

• Must be able to travel throughout the assigned region (Gulf Dothan, Panama City, Pensacola and Mobile).
• Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday Sunday).
• Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.
• Always maintain a professional appearance and demeanor.
• Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
• Organize and participate in tastings, product samplings, and giveaways to increase product trials.
• Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls, communications and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.
• Share brand-related content across social media platforms, creating organic engagement and fostering a positive image of the brand.
• Provide feedback to the brand's marketing and sales teams on consumer preferences, market trends, and competitor activity.
• Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.
• Educate consumers on beer styles, brewing techniques, and the brand's history.
• Present a strong enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.

Competencies :

Other duties and responsibilities :

Supervisory responsibilities : None

Work environment :

Mix of indoor and outdoor pending on the event or customer location. Temperature conditions will vary from extreme heat to extreme cold.

Physical demands :

Required education and experience :

Affirmative Action / EEO statement :

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.