Marketing Director

Job Description

Job Description

iKrusher is a preeminent brand in the vape technology hardware industry, with distribution centers strategically located throughout California, Arizona, Colorado, Michigan, New Jersey, and Washington as a Multi-State Operator (MSO).

The company's headquarters, situated in Arcadia, California, near Los Angeles, features an R&D center within its state-of-the-art facility.

We are seeking a Marketing Director with 5-7 years of experience in strategic planning and execution of marketing and e-commerce initiatives.

The position is responsible for owning all marketing performance throughout multiple vaping hardware equipment for several products and all e-Commerce business growth.

Marketing and creative trends are constantly evolving, and we need a leader who will join us in our constant pursuit of excellence.

The ideal candidate will be an experienced professional with an intense passion for marketing who has a skill set of unique and non-traditional marketing techniques for campaigns to achieve an overall successful strategy.

Though creative talent is certainly a must, a successful Marketing Director must demonstrate a high degree of emotional intelligence and self-awareness and can guide, lead, and influence down and across channels in the organization.

The right candidate will join our team of creative and collaborative marketers to help achieve our Company goals.

The position requires that the candidate must be passionate about the vaping industry and have a high energy level to achieve success.

Requirements :

• Excellent leadership and organization skills, excellent analytical and creative thinking skills, and proven ability to lead and build high-performing marketing teams across all facets of the marketing spectrum.
• MBA’s or master’s degree in Marketing or a related field.
• Minimum 5-7 years of proven work experience in direct response, social media marketing, content marketing, and marketing analytics tools.
• Expert in brand strategy, product placement, organic growth, digital social marketing, public events, website building, and SEO / SEM.
• Experience in B2B and B2C marketing and lead generation across different channels.
• Expert in Magento 2.
• Proven written communication skills and creative ability, exquisite communication ability, and excellent interpersonal skills.
• Expert in strategic planning, KPI goals, budget management, execution, and ROI tracking. Analytical and data-first mindset and marketing approach.
• Strong EQ and track record working in cross-functional, fast-paced environments.
• Highly organized, detail-oriented, ability to manage multiple projects at once, with a strong personal work ethic.
• Experience in identifying target audiences and devising campaigns that engage, inform, and motivate using non-traditional campaigns.
• Culture and values fit against iKrusher’s mission and vision, and proven ability to think creatively and tell great stories.
• Mandarin Speaking is required

Job Description :

• Lead a team spanning social, creative production, community, campaign marketing, and organic growth.
• Assign tasks to team members, monitor tasks' progress, submit performance reports and supervise the marketing team to hit its goals.
• Success will be measured by departmental goals being achieved and employee satisfaction.
• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities using unconventional strategies and ad campaigns.
• Closely partner with the sales leadership team to align campaign strategies with business development priorities to build marketing plans that drive pipeline growth.
• Increase the company’s market share, strengthen brand image and awareness, and maximize revenues to thrive against competitors in the vaping hardware industry.
• Conduct general market research to keep current on trends and competitors’ marketing movements.
• Responsible for producing valuable content for the company’s online presence, editorial design, and organizing the company’s publications.
• Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
• Manage the content for the website and social media outlets that support the SEO strategy and keep information current and compelling.
• Launch and lead all strategic digital and organic marketing and demand generation outreach and growth efforts driving brand awareness conversation.
• Produce ideas for promotional events, trade shows, or activities and organize them efficiently.
• Perform other duties that may be required.

Full-Time :

• Salary of between $120,000 and $140,000 annually.
• Salary plus bonus eligible. Onsite Only.
• Remote is not allowed.

Benefits :

• Medical, dental, and vision benefits 1st of the month after 60 days of employment.
• Sick pay is eligible after 90 days of employment.
• 7 paid holidays per year.
• Paid vacation after 3 months of employment.
• Eligible for company 401k plan after 90 days.

iKrusher follows CDC guidelines related to Covid-19 to promote a safe and healthy work environment.

iKrusher is an equal-opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status.