Executive Office, Global Marketing, Search Marketing Associate - New York, NY

Job Description

Executive Office

The Executive Office plays an integral role in setting and advancing Goldman Sachs' corporate strategy, and in preserving the firm's distinctive culture.

We are responsible for safeguarding the firm's relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm's evolving priorities.

We also partner with the businesses to source high-impact opportunities in line with the firm's social and sustainability agendas.

Global Marketing

Led by the firm's first Chief Marketing Officer, the Global Marketing function at Goldman Sachs is a unified horizontal organization, having come together to codify a business-critical function seen as core to delivering value and growth for the firm.

The organization consists of a number of core COEs (sitting centrally in the Executive Office) in areas such as Brand Marketing and Content, as well as integrated marketing groups sitting in each of our key revenue businesses.

Together, this team collaborates on a scaled and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve, focused on protecting the firm's reputation while adding value as an incremental distribution channel for commercial priorities.

Responsibilities and Qualifications

As part of the Corporate Brand Team within the Executive Office, the Search Marketing Associate will be responsible for building and evolving a firmwide approach to Search Engine Marketing.

This individual will have a performance marketing mindset, be laser focused on analytics and optimization, and must be able to execute and communicate end-to-end strategy, results, and actionable learnings to a wide-range of stakeholders within the Executive Office and across Global Marketing.

This role will be critical in evolving the firm's performance media strategy and how Global Marketing deploys and optimizes the channel.

Deep expertise in performance / growth marketing, digital, 3rd party tagging, and conversion rate optimization will be critical.

This individual will have deep platform expertise within Google, Bing, along with digital analytics platforms (e.g. GA360, Adobe), bidding strategies, measurement techniques (e.

g. a / b testing, ad copy optimization, multi-touch attribution, etc.)

The Search Marketing Associate will also support Global Marketing by staying current on industry trends (e.g. AI, cookie deprecation, etc.

developing annual learning agendas and support overall thought-leadership.

Essential Responsibilities :

• Work with paid search colleagues in our revenue marketing teams and with our paid media agency to develop and execute campaigns, from planning, development, legal & compliance, execution, optimization and reporting.
• Work directly with business teams on initial campaign planning as well as weekly performance reviews
• Conduct keyword research and analysis, copy development, bid strategy, optimization, and budget allocation.
• Review campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed
• Develop and own testing plan for new learnings and improve campaign performance
• Work collaboratively with broader marketing, business / product, analytics, legal & compliance, and tech teams.
• Manage projects to enhance the organization's marketing tech stack (as needed)
• Help manage the relationship with our paid search agency, collaborating with them to execute on initiatives aimed at driving growth.

Basic Requirements :

• 3-5 years of marketing and hands on keys paid search experience.
• Experienced in paid search keyword research, building out ad copy, account structure, bid strategy, budgeting, and performance monitoring.
• Comfortable communicating channel performance to business leadership.
• Working experience with Google Marketing Platform (CM, SA360, DV360, GA360, Google Ads)
• Experience with Microsoft Excel (macros, pivot tables, VBA, etc.), and PowerPoint.
• Familiarity with Tableau or any data visualization reporting tools is a plus.
• Experience managing vendors.
• Bachelor's Degree required.

Desired Characteristics :

• Strong analytical and strategic skills. Must have ability to analyze historical results and understand implications for future programs
• Have a growth marketing / optimization mindset.
• Ability to work independently and proactively; a self-starter
• Ability to effectively manage complex and / or multiple projects to completion on time autonomously
• Team oriented. You work well with others in pursuit of a common goal
• Exceptional oral and written communications. Ability to clearly communicate complex performance trends.
• Persistent and tenacious, with ability to deal with ambiguity
• Strong sense of urgency and attention to detail.

About Goldman Sachs

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow.

Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs.

Learn more about our culture, benefits, and people at GS.com / careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process.

Learn more : https : / / www.goldmansachs.com / careers / footer / disability-statement.html

The Goldman Sachs Group, Inc., 2023. All rights reserved.

Goldman Sachs is an equal employment / affirmative action employer Female / Minority / Disability / Veteran / Sexual Orientation / Gender Identity

Salary Range

The expected base salary for this New York, New York, United States-based position is $100000-$160000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience.

A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.