Product Marketing Manager - Marketing Security

Description

CHEQ is the global leader in Go-to-Market Security, trusted by over 15,000 customers worldwide to protect every aspect of their marketing, sales, and data operations from bots, fake users, fraud, and cyber attacks.

Powered by award-winning cybersecurity technology, CHEQ offers the broadest suite of solutions for securing the entire funnel, from paid marketing to on-site conversion, data, and analytics.

We are seeking an experienced Product Marketing Manager to join our dynamic team in the US (NYC preferred).

This role will focus on Cheq's Marketing Security solution, which safeguards paid marketing campaigns against fraudulent activities, prevents fake leads from entering the funnel, and ensures the accuracy of marketing data.

This role will be pivotal in defining and delivering the differentiated value proposition of our marketing security solutions, collaborating closely with marketing, sales, and product management teams.

Key Responsibilities :

Market Landscape and Competitive Analysis : Thoroughly map the competitive landscape, understand market dynamics, and position our products strategically.

This includes defining our overall value proposition, highlighting key features, identifying relevant verticals, and showcasing compelling use cases.

• Go-to-Market Strategy : Lead the development and execution of go-to-market processes for new product launches and ongoing marketing efforts, ensuring successful adoption and market penetration.
• Product Launch Management : Create and manage comprehensive product launch plans, establishing clear timelines, deliverables, and milestones.

Ensure seamless coordination across teams for successful product introductions.

Compelling Content & Asset Creation : Develop impactful marketing content, including engaging web pages, informative videos, and educational white papers.

Collaborate with the broader marketing team to create compelling blogs, social media content, and other materials that resonate with our target audience.

• Sales Enablement : Partner with sales enablement to equip our sales team with the necessary tools, resources, and knowledge to effectively communicate the value of our products and drive successful, expedited sales engagements.
• Voice of the Customer : Foster strong relationships with customers and gather valuable feedback to inform product enhancements, roadmap, and future marketing strategies.

Requirements

• Experience : 4-6 years of experience in Marketing / Product Marketing at high-growth B2B SaaS companies.
• Security Knowledge : Basic understanding of bots, and application security.
• Marketing Domain Knowledge : Strong understanding of how junk leads and invalid traffic can impact marketing analytics, paid ad campaigns, customer acquisition efforts, conversion events, MQL, and SQL analytics.
• Marketing Technology Knowledge : Familiarity with enterprise marketing tools such as Google 360, Adobe Analytics, Marketo, HubSpot, Adobe Experience Manager, testing / personalization platforms, etc, and understanding of how campaigns run and how marketing teams are measured.
• Target Persona Understanding : Deep understanding of marketing professionals' needs and pain points, including CMOs, Paid Marketing / Growth Marketing / Performance Marketing / Demand Generation / Marketing Ops / Marketing Intelligence personnel.
• Content Creation Expertise : Proven ability to create compelling and informative content, including blogs, white papers, video scripts, and competitive analyses (we will ask for samples later in the process).
• Communication and Collaboration : Excellent written and verbal communication skills, project management skills, and the ability to effectively collaborate with cross-functional teams across different time zones.
• Location : Ideally based out of NYC with the ability to work in the office twice a week, however, remote work may be possible for an exceptional candidate.
• Qualifications : Bachelor's or Master's degree in Marketing, engineering, business administration, or a related field is preferred.

The base pay range for this position is $100K-$125K per year. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history / job-related knowledge, qualifications and skills, length of service, and geographic location.

This information is provided per New York City's salary disclosure law.