Senior Manager of Digital Content and Merchandising

ALG Vacations (ALGV), part of the Hyatt family, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide.

As North America’s only vertically integrated travel, hospitality, and leisure management group, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home.

Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.

Do you have the right skills and experience for this role Read on to find out, and make your application.

Grow your career as a Senior Manager of Digital Content and Merchandising with ALG Vacations. In this role, you will lead the development and orchestration of our content, partnership marketing, and sales strategy across 5 SBUs.

You will ensure consumer messaging consistency across key brand / partnership campaigns and sales across website, paid, owned, and earned media channels.

You will drive best content practices and data-driven performance and optimization while directly managing a team of 5+ individuals.

A successful Senior Manager of Digital Content and Merchandising will :

• Lead monthly development of content plan cross-channel for 5 SBUs
• Manage orchestration, analysis, and execution of monthly sales across 5 SBUs
• Leverage marketing analytics tools and channel manager expertise (GA4, PowerBI) to drive cross-channel messaging optimization
• Oversee execution of weekly content production for marketing channels across 5 SBUs and own messaging accuracy
• Manage annual multi-million-dollar partnership marketing strategy
• Create and maintain efficient workflows and cross-channel / team communication
• Own Data Assessment Management platform (DAM)
• Lead the future of content through research and development of new tools
• Demonstrate a commitment to Hyatt core values

Requirements :

• Bachelor's degree in marketing, communications, business, or management
• 6-8+ years of content management and 4+ years of team management experience, specifically in the travel or related industry
• Experience managing internal and external communications across various stakeholders and management of a team
• Experience working in a fast-paced environment with large scale and high frequency campaigns that are executed accurately and efficiently
• Proficient in Excel, PowerPoint, Google Analytics
• Familiarity with business management tools such as Teams, Trello, Slack, or SharePoint is preferred
• CMS experience (Episerver / Optimizely preferred)
• Demonstrated ability to work cross-functionally and lead communication and proofing / accuracy cross-channel / teams
• Understanding of SEO best practices across website content
• Adaptable, assertive, go-getter and communication expert in writing, public speaking, and storytelling
• Ability to set clear team objectives, deliverables, and vision for the future
• Full understanding of marketing analytics and ability to see what drives each channel and make decisions accordingly
• Remain current on industry trends and content best practices related to but not limited to; digital marketing, CMS platforms, content automation, UI / UX, and AI opportunities

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and / or assigned as necessary.

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