Vice President of Marketing

If you think you are the right match for the following opportunity, apply after reading the complete description.WE HIRE CHAMPIONS!

Join Visual Edge IT, where technology meets excellence. As evidenced by our partnership with the Pro Football Hall of Fame, we’re embarking on a mission to build a winning team that achieves greatness.

As a member of our team, you’ll not only contribute to groundbreaking projects but also have the chance to showcase your skills and be recognized for your achievements.

With over 20 years of experience and a nationwide presence, Visual Edge IT provides unbeatable managed IT services, cybersecurity solutions, and document workflow innovations.

Join our team of over 1,000 passionate professionals and become a game-changer in the world of technology. With a focus on employee empowerment and a supportive work environment, Visual Edge IT is where champions thrive and new heights are reached.

ABOUT USVisual Edge IT is a prominent provider of office equipment and managed IT services, serving small and mid-size businesses in the construction, education, finance, healthcare, manufacturing, and professional services industries.

We provide best in-class IT solutions, project management, and service and support to improve our clients’ productivity and lower their costs.

POSITION PROFILEAs the Vice President of Marketing, you will be responsible for leading our marketing strategies and initiatives to drive brand awareness, customer acquisition, and revenue growth.

Reporting directly to the CSO, you will play a pivotal role in shaping the company's marketing vision, positioning, and execution strategies.

JOB DUTIES AND RESPONSIBILITIES

Develop and execute comprehensive marketing plans to achieve business objectives, including lead generation, brand building, and customer retention.

Develop and manage the marketing budget including staff, services, sponsorships, events, travel, licenses, and related activities at corporate and regional levels.

Build and lead a team of marketing professionals, providing guidance, mentorship, and support to implement marketing initiatives and ongoing support in alignment with company strategy and plan.

Coordinate and support VEIT business strategy development and annual plan. Provide input and support for quarterly board communications.

Manage marketing agencies, service providers, and contractors for content, analytics, lists, events, and other support.

Identify, evaluate, and manage sponsorships and marketing partners to drive brand awareness, lead generation, and customer engagement.

Collaborate with cross-functional teams, including sales and operations, to develop integrated marketing campaigns and initiatives and integrate with business systems and platforms.

Conduct market research and analysis to identify emerging trends, assess customer needs, measure satisfaction, monitor competition, and develop insights and recommendations.

Oversee the development of marketing collateral, digital assets, content, tools, and promotional materials to support sales efforts and enhance brand visibility.

Manage the company's digital presence, including website optimization, social media strategy, email marketing, and online advertising campaigns.

Coordinate and oversee the company’s e-Commerce and e-Enablement initiatives to extend reach, improve customer experience, and drive revenue and efficiency.

Oversee the coordination of customer events (webinars, open houses, conferences, private) and sales events (kick-off, President’s Club) including agenda, speakers, venue, food & beverage, travel.

Identify and connect with media and market influencers to promote brand awareness and positioning.

Monitor and analyze key performance metrics, providing regular reports and insights to executive leadership to evaluate the effectiveness of marketing efforts.

Stay abreast of industry best practices, emerging technologies, and marketing innovations to continuously improve and optimize marketing strategies.

QUALIFICATIONS (Education, Experience, and Certifications)

A Bachelor’s degree in marketing, business administration, or a related field. Master's degree preferred.

10+ years of experience in marketing, preferably within the Information Technology industry.

A minimum of 5+ years marketing leadership experience.

Proven track record of success in senior leadership roles, preferably within the technology or B2B services industry.

Demonstrated experience in developing and executing strategic plans that drive business growth and profitability.

Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common objectives.

Exceptional communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels of the organization.

Analytical mindset with proficiency in data analysis tools and techniques to inform decision-making and measure marketing performance.

Creative thinker with a passion for innovation and a keen eye for design and branding aesthetics.

Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing business priorities and market conditions.

Ability to travel up to 25-30% based on business needs.

At Visual Edge IT, we are proud to provide : Work-Life BalanceVisual Edge IT promotes a healthy work-life balance for employees by offering competitive pay, PTO, and nine paid holidays annually.

We constantly review and find new ways to support our employees' needs.

Career PathWe encourage growth from within Visual Edge IT. We seek outside candidates who are driven and whom we can nurture along a career path, and we hire / promote internally.

We also have opportunities to develop talent through training programs.

Insurance BenefitsWe offer multiple plans to choose from to fit your individual needs. We offer medical, HSA, dental, vision, short-term disability, long-term disability, voluntary life insurance, employee assistance, and wellness programs.

We provide all our employees a $50k life insurance policy at no cost to our team members.

401(k)Visual Edge gives employees access to a 401k program and offers an employer match benefit. Visual Edge IT will match 100% of an employee's contribution up to the first 3% and will provide an additional 50% match on the next 2% of the employee contribution.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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