Senior Manager - Blueprint Platform Marketing Strategy

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other.

Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact every colleague has the opportunity to share in the company’s success.

Together, we’ll win as a team, striving to uphold our and powerful backing promise to provide the world’s best customer experience every day.

And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Make your mark on one of the most iconic global brands

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world.

Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results.

As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments.

Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

How will you make an impact in this role?

American Express is looking for a Senior Manager, for Business Blueprint Product Marketing to contribute to the company's focus on making Blueprint the small business homepage and a primary destination for SME customers.

Blueprint is a digital experience designed exclusively for small business owners, providing access to tools to manage Card and cash flow more efficiently and with greater confidence.

This team is seeking a highly motivated thought-leader to develop the Business Blueprint Product Marketing strategy, serve as the voice of the Blueprint customer, and partner cross-functionally to drive greater awareness and usage of Blueprint.

• Develop and continuously optimize platform messaging and positioning strategy
• Develop a clear Enterprise narrative and GCS value proposition of Blueprint as a membership benefit.
• Lead go-to-market strategy for new platform features across relevant marketing channels and user experiences
• Increase platform usage & engagement through evolving UX messaging and new marketing journeys
• Integrate platform value proposition deeply into Business Checking and Business Line of Credit acquisition and lifecycle marketing.
• Partner across a broad stakeholder group including Product, Engagement Marketing, Risk, Analytics and Compliance to deliver innovative, compliant Product Marketing strategies
• Work collaboratively and cross-functionally to ensure customer centricity across the E2E experience

Minimum Qualifications

• Superior project management skills (ability to balance multiple priorities with close attention to detail and deliver high quality output)
• Drives results and operates with a high sense of accountability and professionalism
• Proactively collaborates, seeks input and understands others’ goals to bring out the best for the business.
• Embraces a culture of we and lives by the Blue Box Values
• Strong communicator with effective interpersonal, oral, and written communication skills
• Can operate autonomously, prioritize effectively, and make decisions quickly
• Can create effective and visually empowering presentations
• Data driven, customer-centric, strategic thinker

Preferred Qualifications

• Experience in Product Marketing / Leading go-to-market strategies
• People leadership experience
• Familiarity with Amex GCS business

Salary Range : $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities
11 days ago