Performance Marketing Specialist

VirtualVocations
Richmond, Virginia, United States
Full-time
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A company is looking for a Performance Marketing Specialist.Key Responsibilities : Manage and execute PPC marketing strategy and support for proposed demand programsProactively identify new opportunities and innovative strategies to drive traffic and conversionsTrack campaign performance metrics to identify trends and insights, and make data-driven decisions to optimize performanceRequired Qualifications : Minimum of 2 years' experience in paid campaign planning and execution in a B2B environmentBachelor's degree (or equivalent experience) in Marketing, Business, or a related field is preferredExperience planning media buys for niche audiences is idealMinimum 1-3 years of B2B marketing experienceTechnology, SaaS, and / or E-commerce experience desired

12 days ago
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