MARKETING SPECIALIST

Who We Are :

At OPENLANE we make wholesale easy so our customers can be more successful.

• We're a technology company building the world's most advanced-and uncomplicated-digital marketplace for used vehicles.
• We're a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.
• And we're an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.

Our Values :

• Driven Waybuilders. We pursue challenges that inspire us to build, create and innovate.
• Relentless Curiosity. We seek to understand and improve our customers' experience.
• Smart Risk-Taking. We transform risk into progress through data, experience, and intuition.
• Fearless Ownership. We deliver what we promise and learn along the way.

We're Looking For :

We're seeking a Marketing Specialist who will join our in-house Marketing & Communications (MarComm) team to support multi-channel marketing campaigns for our floorplan finance company, AFC.

You will be part of a team responsible for driving growth and visibility of AFC through national promotions, social media strategy, content marketing and event coordination.

You Are :

• Collaborative. You're a partner to team members across the MarComm team, and a conduit between our team and key stakeholders within AFC, and with vendors.
• Relationship-driven.You're a people person who nurtures strong relationships and advocates for others. You're an ambassador for the MarComm team, OPENLANE and AFC.
• Curious. You listen carefully, have a natural curiosity and the confidence to offer your informed opinion.You know when to be bold, when to be diplomatic, and when to question, Why?.
• Proactive : You are adept at identifying opportunities for process improvement and implementing solutions that enhance campaign effectiveness.

You can coordinate projects, often multiple at the same time, and act on your own initiative.

• Detail-oriented. You ensure high-quality communication and maintain brand guidelines across all marketing materials.
• Strategic. You bring a keen eye and a critical mind with an ability to see the big picture. You understand our audiences' needs and our purpose, and you work tirelessly to bring them together to achieve impact and business results.
• Analytical. You possess strong critical thinking skills to evaluate key performance metrics, identify opportunities and make recommendations for improvement.

You Will :

• Contribute to national promotion and float strategy, including design and execution of graphic, digital, social media, and print assets.
• Provide strategic marketing support and counsel to AFC corporate and local-branch level sales, promotional, and other customer-facing activities.
• Interact directly with AFC business development and local branch management leadership to design, implement, and monitor multi-channel marketing campaigns and activities.
• Contribute to AFC event strategy and execution for tradeshows and local independent dealer / customer events, including generating marketing collateral, booth / display coordination, and development of lead generation strategies.
• Serve as the contact for sales / marketing / branch collateral vendor relationships, managing ad hoc requests and storefront merchandise strategy.

Who You Will Work With :

Reporting to the Senior Communications Director, this role will collaborate with the broader MarComm team as well as different business units and leadership on a regular basis.

Must Haves :

• Bachelor's degree in marketing, communications, or a related field.
• 0-3 years of experience in marketing, communications or advertising.
• Strong copywriting skills.
• Strong multitasking and prioritization skills, with the ability to adapt to changing deadlines and priorities.
• Ability to analyze research data, apply it to business challenges, and develop objective-driven action plans.

Nice to Haves :

• Experience in the automotive industry.
• Experience in graphic design applications such as Canva.

What We Offer :

• Competitive pay
• Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
• Immediately vested 401K (US) with company match
• Paid Vacation, Personal, and Sick Time
• Paid maternity and paternity leave (US)
• Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
• Robust Employee Assistance Program
• Employer-paid Leap into Service Day to volunteer
• Tuition Reimbursement for eligible programs
• Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization
• Company culture of internal promotions, diverse career paths, and meaningful advancement

Sound like a match? Apply Now - We can't wait to hear from you!