Vice President of Enrollment Management Schreiner University

SUMMARY OF RESPONSIBILITIES

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Schreiner University, an independent University affiliated by choice with Presbyterian Church USA (PCUSA), and a Hispanic Serving Institution (HSI), located in Kerrville, Texas, is pleased to announce its search for a Vice President of Enrollment Management.

Reporting to the President of Schreiner University and serving on the President’s cabinet, the innovative and strategic Vice President will provide vision and leadership for all aspects of Schreiner University’s enrollment initiatives.

The VPEM will lead a team of professional staff across admissions, marketing, and financial aid.

The Vice President is responsible for providing a coherent, effective enrollment management program consistent with university’s growth goals and identifying areas for improvement and implementing tactics to achieve Schreiner’s comprehensive recruitment targets for its place-based and online programs.

ESSENTIAL FUNCTIONS

• Provide vision, leadership, management, and supervision for the Office of Enrollment Management; mentor and inspire a professional team and support the growth and development of staff to retain high-performing individuals.
• Inspire the broader community to develop and implement a comprehensive strategic enrollment plan that meets and exceeds enrollment goals, increases the size and quality of the student body to achieve Schreiner 2030 Strategic Plan objectives, achieves retention goals, and diversifies enrollment streams.
• Build and enhance relationships with faculty, staff, and administrators across the university, especially at the cabinet level, to create and foster a culture of trust and transparency, to expand their understanding of trends in higher education and aiding in the planning for the future development of the University.
• Develop sustainable relationships with K-12, higher education institutions, community partners, and corporate partners that further enhance the University’s mission, vision, and enrollment goals.
• Establish goals for inquiries, applications, acceptances, campus visits, interviews, and deposits for recruiting purposes and provide reports to the University leadership on progress toward these goals.
• Promote efficiency of all enrollment operations by preparing and managing the admission office department budget.
• Lead the enrollment team in evaluating, implementing, integrating, and leveraging CRM technology to innovate, increase operational efficiency, and meet the expectations of students and families (JRM and Salesforce TargetX are current systems in use).
• Foster a culture of excellence in appropriately leveraging data and sharing of information within the Office of Admissions, including best practices in data collection, analysis, and reporting;

provide admission data to the Office of Institutional Planning and Financial Services for federal and state reporting purposes as needed.

Possess outstanding communication skills, including listening, writing, presentation, and interpersonal relational skills;

write for internal and external audiences and facilitate clear and transparent communication between students, parents, employees, and management.

• Represent Schreiner, internally and externally, through participation at local, regional, and national events, programs, and panels, and upon request, report directly to the Board of Trustees, President, and Cabinet.
• Strategically leverage financial aid including institutional merit, need-based aid, and funded stackable scholarships to attract and enroll students that are the right fit for Schreiner and likely to be retained to graduation.

Ensure a seamless recruitment and financial aid awarding strategy and processes while being held accountable to the financial discount, budgets of the university, and net tuition revenue growth.

Strategically utilize marketing assets and external marketing vendors to generate and ensure proper and memorable recruitment messaging and content are used in publications, digital marketing, social media, and website to support student recruitment goals and other marketing and promotion needs of the university.

Develop relevant marketing strategies and materials and maximize Schreiner’s brand and direct marketing priorities.

• Provide education and information regarding changing demographics and the highly competitive Texas higher education landscape and provide institutional partners with the guidance and training to collaborate on effective recruitment and engagement activities in a way that is productive, proactive, and valued.
• Oversee initiatives to enhance diversity among incoming students by building partnerships with organizations and expanding pathways for international and underrepresented populations (ability to communicate in Spanish desirable, but not required).
• Provide transformative strategic leadership and develop partnerships with school districts, community-based organizations, and other organizations to generate interest that can be leveraged to grow the number of revenue-generating students, especially at the graduate level.

EDUCATION, EXPERIENCE AND SKILLS REQUIRED

• High level experience and familiarity with student recruitment strategies, including digital marketing, social media, and CRM systems.
• Experience preparing, implementing, and monitoring a budget; ability to analyze effectively with financial acumen.
• Management and supervisory experience.
• An ability to maximize the full potential of enrollment team members while building upon strengths and providing professional growth opportunities.
• Demonstrated experience working with campus constituents including students, staff, faculty, and parents of current students.
• Knowledge of federal and state laws and regulations related to admissions and recruitment in higher education.
• Knowledge of current technology and commitment to using it to enhance recruitment strategies, yield objectives, accurate forecasting, and operational efficiency.
• Strong analytical and problem-solving skills, with the ability to interpret and utilize data to inform decision-making.
• Exceptional oral and written communication skills, energy, and focus.
• Ability to excel in administrative tasks, multitasking, prioritizing, organizing, and coordinating diverse units within an organization.
• Commitment to effective team building and collaboration with other University sectors, as well as the ability to work independently.
• High degree of integrity with the ability to handle confidential matters appropriately.
• Willingness to respectfully challenge leadership to consider innovative, researched, and data-driven ideas.
• Genuine passion for higher education and a desire to make a difference in both the Schreiner and the Kerrville communities.
• Commitment to institutional mission, a passionate vision for the future of Schreiner, and the willingness to respond with flexibility and adaptability and enthusiasm to a rapidly changing environment.
• International recruitment experience a plus.

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