Full-Time Faculty Position in Marketing Comm. - Copywriting, School of Business and Technology

Job Description

The Baker School of Business and Technology seeks a full-time tenure track faculty member for the Marketing Communications department with specialized expertise in creative copywriting.

The ideal candidate will have experience in creating advertising campaigns across local, regional, national, and global media, including traditional outlets (print, TV, audio) and digital platforms (internet and social media) and skilled in copywriting and copyediting within the advertising field.

The successful candidate will be up-to-date with industry practices and technology, understanding trends in advertising, digital marketing, and content creation, including familiarity with social platforms and content strategy.

Primary responsibilities include delivering engaging lectures that promote active learning and encourage creative and analytical thinking.

The new faculty member will be expected to develop and expand the curriculum in the areas of advertising and copywriting across different mediums, audiences, and brand voices.

Additional responsibilities include advising students, mentoring, facilitating internships, alumni engagement, department meetings, and participating in industry functions.

The new faculty member will serve on department, school, and college-wide committees, support accreditation, and participate in administrative activities as required.

Specific competencies sought as related to the position :

Globalism

• Understanding of the global nature of the advertising and marketing industry.
• Show awareness of professional, ethical, and social responsibility.
• Respect for all racial, ethnic, religious, social, and gender groups, integrating this respect into teaching.
• Embrace sustainability as a key aspect of the teaching experience.

Instructional Design

• Combine business practices with classroom learning for a rigorous academic experience.
• Develop diverse assessment methods to accommodate various learning styles.
• Maintain industry connections to introduce new methodologies into the curriculum.
• Use the college's learning management system to assess monitoring and reporting.
• Create collaborative, real-world problem-solving experiences.
• Incorporate diverse instructional methods to service students of different backgrounds and abilities.

Learning Enrichment

• Inspire student's interest, curiosity, creativity, and love of learning.
• Use various instructional methods to foster critical thinking, design thinking, creative problem-solving and team-building skills.
• Integrate interdisciplinary learning into the curriculum.
• Stay current with industry trends and technology, incorporating them into the curriculum.
• Embrace new pedagogy forms, including online teaching, blended classes, workshops, flipped classrooms, and experiential learning.
• Support diverse student learning styles and abilities.

Professionalism

• Engage in industry-related activities to enhance the discipline.
• Participate in relevant business conferences.
• Maintain a network of alumni and industry experts for internships, mentors, curriculum development, guest speaking, and graduate placement.
• Stay current and engaged in the primary teaching discipline.
• Model professional behavior to prepare students for related industry fields.

Technology

• Utilize course management systems and multimedia technology in the classroom.
• Demonstrate effective use of industry-specific tools and software for teaching.
• Use appropriate technology to communicate with and engage students outside the classroom

Requirements :

Minimum Qualifications :

• Candidates must have a master's degree in communications or related field, or enrolled in a master's degree program, in progress, to completion.
• Minimum of ten years experience in copywriting across different mediums.
• Technical writing skills : proficiency in various writing styles and formats.

Preferred Qualifications :

• College-level teaching or instructional experience.
• Portfolio (CV) that showcases a range of successful copywriting campaigns.
• Terminal degree in a field related to marketing or communications.
2 days ago