Product Marketing Associate - International

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.

We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating.

If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

If this sounds like you, you’ll fit right in.

Who You Are

At Justworks, the Product Marketing team plays a pivotal role in shaping the product's future direction and building marketing strategies that will result in the business's long-term success.

We’re looking for a Product Marketing Associate to join our Product Marketing team. The successful candidate will become the go-to person for identifying customer needs.

You understand the business objectives a product should fulfill and are determined to represent the voice of the customer and foster strategic innovation by translating your understanding of customer and market needs into product opportunities.

You’re eager to contribute your visions and strategies to a creative, fast-paced, entrepreneurial environment.

As a Product Marketing Associate, you will have the opportunity to work collaboratively with Product, Revenue, and Marketing teams to drive customer initiatives focused on educating our customers and driving adoption of Justworks’ suite of HR tools.

You will help guide Revenue Teams through all changes and iterations of the product with a high focus on creating the best possible experience for our customers.

You’ll also support the broader Product Marketing team in launching new features and experiences while gaining the necessary foundational skills and experience needed to have a successful career in Product Marketing.

Your Success Profile

What You Will Work On

• Support the creation and execution of an engagement strategy that enhances the value of Justworks’ overall suite of HR tools
• Measure and monitor the impact of engagement strategies against product adoption KPIs
• Develop and support the end-to-end execution of online and offline marketing initiatives that delight and provide differentiated value for our customers

Work with the broader Product Marketing team to uncover and leverage customer insights, points of differentiation, and key messaging themes into broader customer marketing campaigns Help develop value-based messaging and positioning for new features or products, ensuring that messaging is consistent across channels.

Work with Customer Success and Sales team to ensure training, collateral, and other resources are up-to-date and on message

• Be a subject matter expert on the features and functionality of the products you are assigned to for our customer-facing teams
• Document internal processes and public-facing help center content for our products and demo new features to the team
• Help collect insightful customer feedback via NPS tickets and customer outreach
• Act as a point of contact for new Product betas, working closely with Product Managers to ensure unified goals are met and maintained
• Perform other related duties as assigned

How You Will Do Your Work

As a Product Marketing Associate, how results are achieved is paramount for your success and ultimately result in our success as an organization.

In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies :

• Customer focus - builds strong customer relationships and delivers customer-centric solutions.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Plans and aligns - breaks down objectives into appropriate initiatives and actions; stages activities with relevant milestones and schedules.
• Business insight - applying knowledge of business and the marketplace to advance the organization’s goals.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for :

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities.

You’re curious, ask open questions, and are receptive to thoughts and feedback from others.

• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein : Everything should be made as simple as possible, but no simpler.

Qualifications

• Minimum of 1 year product marketing or related experience, experience in HR or SMB a plus
• Ability to learn the Justworks domains quickly (benefits, payments, health insurance, HR, etc)
• Excellent oral and written communication skills; experience creating and delivering presentations
• Strong analytical skill set with a proven track record of using data and insights to drive decision-making and measurable results
• Demonstrated ability to lead cross-functional projects, juggling competing priorities, stakeholders, and tasks as needed
• A strategic thinker with a proven ability to identify opportunities, form compelling business cases, and gain support from cross-functional stakeholders
• A persistent advocate for the end user / customer experience
• Proficient knowledge of email marketing tools (ex : Pardot, Marketo)
• A self-starter with a genuine interest in helping small businesses grow and thrive
• Works effectively within a team, yet has the ability to take initiative and work effectively on their own

The base wage range for this position based in our New York City Office is targeted at $86,000.00 - $94,600.00 per year.

LI-Hybrid

LI-SP1

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.

Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit .

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently.

Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market.

We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status.

Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations.

We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws.

If you're in need of a reasonable accommodation, please reach out to us at . Your comfort and success matter to us, and we're here to ensure an inclusive experience.