WORK OPTION : Hybrid
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.
Built around five professional sports leagues : the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.
NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.
NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.
3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
Position Summary
At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.
Major Responsibilities
- Research and analyze NBA's content performance with a specific emphasis on the NBA's DTC platforms (NBA App, NBA.com, connected devices)
- Manage daily, weekly and ad hoc reporting of content performance across NBA DTC assets
- Identify and communicate key insights to the Content publishing teams to optimize NBA's owned content performance across site, app and connected devices
- Must also be able to translate these same complex insights to leadership in a clear and concise manner
- Develop statistical models and data-based frameworks to measure the impact of non-live game content on acquisition and retention within our DTC products
- Partner with data strategy teams on development of automated content performance dashboards within Tableau and Power BI
Required Experience & Education
- Bachelor's degree or related field
- 2-5 years working in an analytical, research or content marketing analytics role that is focused on web / app / DTC platforms is preferred
- Strong experience with data visualization platforms such as Tableau, Mode, Power BI, or Looker
- Experience with ETL / ELT processes and tooling like DBT
- Experience with Python / R is a plus
- Experience utilizing Jira & Confluence to track ongoing tickets / work and document processes
Required Knowledge & Skills :
- Strong data manipulation and modeling skills in SQL to perform queries, pull data & automate processes from our data warehouse (Snowflake)
- Knowledge of and experience with digital analytics platforms such as Amplitude or comparable event based tools (Google Analytics, etc)
- Knowledge of and passion for the ever-changing DTC media landscape
Salary Range : $105,000 - 125,000
Job Posting Title : Senior Manager
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.
Built around five professional sports leagues : the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.
NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital's assets include NBA TV, NBA.
com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.
1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
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