A company is looking for a Director, Analytics to lead and mentor a team in analyzing marketing data for actionable insights.
Key ResponsibilitiesLead analytics initiatives across various marketing platforms and manage multiple accountsDevelop measurement plans and present insights to internal teams and clientsTrain and mentor team members to enhance their analytics capabilitiesRequired QualificationsBachelor's degree in a quantitative field or Business / Marketing;
Master's degree preferred9+ years of experience, with at least 2 years in a marketing agencyDeep knowledge of marketing analytics and reportingProficient in statistical programming (R, SQL, or Python) and BI tools (Tableau, PowerBI, etc.
Experience with Marketing Mix Modeling and regression analysis
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