Overview : Under the supervision of the Head of Marketing, Product & Brand, this role is responsible for developing the seasonal brand plans and key product marketing plans working together with global headquarters in as well as the US marketing team.
The aim of the role is to establish the brand in the U.S. by developing robust seasonal plans as well as weekly template incorporating both global directions and local business needs.
Using the US market as the lead design market, you will be driving and test new approach to attract U.S. consumers with seasonal brand and product marketing strategies.
In this role, you will primarily be working cross-functionally with PR, Visual Merchandising, Retail Marketing, Global Creative Lab and E-Commerce Teams.
Responsibilities :
- Develop annual and seasonal brand and product marketing strategies
- Responsible for establishing the strategy and executing the key go-to-market tactics for the US to drive awareness and sell thru of key products
- Collaborate with Global Marketing team and cross-functional US teams to co-develop season and weekly marketing plans
- Provide direction and guidance on U.S. brand campaign, product copy, visual, and asset creation
- Ensure optimized product marketing communication for the US consumer for all product marketing materials
- Lead the development of creative, event, influencer programs as needed
- Conduct business analyses and post marketing campaign reviews
- Develop and execute brand event in flagship store and online
- Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
- Meet deadlines, leading internal teams, accurately budget / forecast, campaign analysis, and tracking / monitoring
Qualifications :
- Bachelor's Degree in Marketing and / or Communications required
- Minimum 3-5 years' experience of brand, product or retail marketing / communications
- Experience with retail and consumer marketing required
- Experience in event marketing is a plus
- Strategic and creative thinker who is outgoing and an effective communicator.
- Must possess strong presentation skills.
- Excellent writing and organization skills.
- Proven ability to work independently with limited day-to-day direction.
- Must be detail oriented, resourceful, self-motivated, and proactive.
- Skilled at managing projects - resources, assets, budget, information and timeline
- Detail oriented, self-starter with a high level of accuracy
- Ability to handle multiple projects and work efficiently and effectively
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