Sales Representative - WA

At Good Drinks Australia, we continue to redefine the landscape of beer and alcoholic drinks. Become part of a company where a vibrant workplace culture meets an iconic family of brands.

Whether you’re drawn to the excitement of brewing or the allure of brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured.

Our workplace is more than a space it’s a community of passionate individuals shaping the future of the alcoholic beverage industry.

Job Description

Job Description

Sales Results

To be considered for an interview, please make sure your application is full in line with the job specs as found below.

Achieving sales targets, these targets may be customer specific and / or brand specific and will be set by National Sales Manager when deemed appropriate

Brand Representation

• Ensure all designated licensed outlets carry the required range of the company’s products sufficient to satisfy consumer needs
• Ensure availability of those products at appropriate selling points (i.e. bars, eating areas, bottle shops and restaurants)
• Ensure that the defined products available are in saleable condition and that stock rotation is maintained
• Strive to ensure that the company’s products are priced in accordance with our pricing strategy
• Ensure complaints relating to product quality are dealt with efficiently and promptly, ensuring that all internal procedures are adhered to
• Identify and permanent signage opportunities and work with the State Sales Manager to secure approved sites

Brand display & merchandising

• Ensure that the company’s products are displayed prominently at all points of sale in each outlet
• Strive to ensure that in areas such as bottle shops those products receive prime display space

Point of sale material

• Ensure POS and signage material, relevant to brand positioning, is placed in prime positions in each outlet
• All material should be used effectively, with consideration given to quantities used

Promotion

• Ensure all opportunities are taken to promote the company’s products to the consumer or the retailer without exceeding budgeted funds (unless instructed by the State Sales Manager)
• Ensure effective use of promotional aids, as provided
• Ensure that the goodwill and professional image of the company is promoted at all times

Market intelligence

Ensure trends occurring in the marketplace are reported. Particular items will include :

o Inroads by competitors (bulk and packaged)

o Increase (or decrease) in consumption in relation to facilities provided (bars, bottle shops etc.)

o Effect of sponsorship activity on the marketplace

o Comments relating to the quality and / or packaging of the company’s products

o Provide advice to licensees on trends which could assist licensee in improving outlet’s performance

o Clear recommendations as to actions which could assist the company’s performance in the marketplace

Reporting

Ensure written reports outlining activities are submitted on time, as agreed with the SSM above all, reports should be brief, accurate, clear and legible.

Territory management

• Ensure all area call plans are completed to a satisfactory level as detailed by the SSM
• Ensure all customer records are to be kept updated after each outlet call in CRM system
• Adhere to a regular call journey plan
• Occupational Health and Safety Responsibilities
• To show Duty of Care at all times

Desired Skills and Experience

Desired Skills and Experience

• At least 1-3 years in a similar role
• Well developed, self-management skills
• Current driver’s license
• Self-motivated, independent and can work in isolation
• Displays a high level of courtesy, dependability, self-confident and honesty in all situations
• Shows strong work ethic and ability to communicate at all levels
• Assertive whilst remaining humble
• Be a team player with great internal relationships
• Good computer skills, competent in all facets of Windows

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