Sr Marketing Data Analyst

VirtualVocations
Fort Myers, Florida, United States
Full-time
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A company is looking for a Senior Marketing Data Analyst.Key ResponsibilitiesAnalyze customer acquisition, retention / engagement, and market trend data to provide valuable insights and reporting solutionsCreate dashboards and reports for actionable insights and business decisions, focusing on automation and scalabilityOwn the implementation of the martech stack, including Adjust MMP, Firebase, and Google AnalyticsQualifications5+ years experience in marketing analytics, with a focus on mobile subscription appsExperience with Mobile Measurement Partners (MMP) Adjust highly preferredKnowledge of Mobile Advertising Identifiers, Firebase, Google Analytics, and the SKAN frameworkUnderstanding of attribution models and marketing effectiveness metricsProficiency in SQL, scripting languages (R / Python), and data visualization tools like Tableau

14 days ago
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