Director of Sales & Marketing

Choice Hotels International, Inc (NYSE : CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice® has more than 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories.

A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders.

The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks.

For more information, visit .

The ability to model Choice’s Cultural Values : Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Our managed hotels portfolio includes Radisson Blu, Radisson, Radisson Red, Park Plaza, and Country Inn & Suites by Radisson.

The Director of Sales & Marketing leads the sales team in their sales and marketing initiatives of the hotel. Driving revenue growth and developing strategies to position the hotel as a top choice for business and leisure travelers.

Responsible to drive top line revenues in assigned hotel with leadership, revenue management, and sales strategies.

Serves as authority on sales processes, contracts, sales platforms, marketing efforts and liaison for hotel’s collaboration

• Participates in the development of the hotel’s business strategies
• Participates in the development and implementation of sales strategies that support
• achievement of the hotel’s goals
• Provide leadership, onboarding, coaching and sales training to select sales
• managers
• Exemplifies excellent written and oral communication skills with all stakeholders,
• including ownership

Achieves market share and revenue goals by directing the group, catering and banquet, negotiated / corporate / BT, and transient sales department strategies and personnel

• Maximizes revenue and market share
• Uses data and technology to analyze, approve and drive sales across revenue disciplines
• Develops and deploys sales and marketing strategies and personnel designed to maximize revenue opportunities and efforts
• Highly engaged participant in hotel’s strategy team, driving yield management strategies for the hotel
• Interprets sales feeders / drivers to deploy all marketing strategies including paid advertising, trade show travel, social media plans and other customer engaging marking efforts

Maximizing productivity while coaching sales team on sales techniques, optimizing sales tools and ensuring that sales & marketing strategies are aligned with the hotel’s market share goals

• Develops yearly business plan, marketing calendar and budget with monthly updates on revenue and expenses in collaboration with the executive committee
• Develops, reviews and implements annual, quarterly and monthly sales goals for sales team which are aligned with the hotel’s overall revenue goals
• Monitors call productivity and revenue goals for each team member by tracking results

Participates in the development and implementation of business strategies for the hotel which are aligned with Choice’s overall mission, vision, values and strategies

• Develops, implements and leads strategies for achieving each individual’s and overall team sales goals
• Creates and environment that provides employees with the tools, training and environment they need to deliver the service brand behavior and teamwork
• Communicates and reinforces the vision for customer service to managers, supervisors and associates
• Monitors status regularly and adjust strategies as appropriate
• Continually improve hotel sales and adheres to Choice brand standards
• Creates an environment that encourages that encourages employees to provide the service brand behavior hospitality and teamwork

Develops and implements strategies and practices which support employee engagement

• Develops and recruits the human resources necessary to achieve hotel and Management Services’ goals
• Directs the development and implementation of strategies and practices which support employee engagement throughout the hotel
• Oversees all facets of human resources management including the recruitment and selection, training & development, compensation, recognition and performance management of the work force
• Takes active role in recruitment and selection of qualified candidates
• Communicates performance expectations and provides employees with on-going feedback
• Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
• Drives employee engagement through the creation and implementation of departmental action plans

Creates 100% guest satisfaction by providing the Radisson experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations.

Responsibility #1 (75%) :

Directing and establishing sales goals, customer relationships, and marketing efforts that align with the monthly, quarterly, and annual forecast.

Providing direction and coaching to team on meeting and exceeding deliverables.

Responsibility #2 (20%)

Providing exceptional communication to Executive Committee, Corporate and Ownership to ensure developments, goals and demands are being met as business needs evolve.

Responsibility #3 (5%)

Attend Networking events, participate in community involvement opportunities, and serve as a strong presence for hotel service and brand advocacy.

Performs other duties as required by Management to provide 100% Guest Satisfaction and genuine hospitality to our Guests

Requirements / Skills

High school diploma required, bachelor's degree preferred

Minimum five years sales management experience within hotel industry

General knowledge of contract laws

Experience managing owner relations

Experience managing a team

Able to resolve conflicts : guest, supervisor and associate

Able to collaborate effectively with other hotel employees and managers to ensure teamwork

Ability to interpret and implement strategies based on reviews of STR, TravelClick / Kalibri Labs, GDS audits and online booking tools

Expert computer skills including Microsoft Office Suite, Delphi and / or Opera, including catering and convention services deliverables

Knowledge of hotel operations including; preparation of business plans, budget forecasting, quality assurance program, hospitality law, and long-range planning

Ability for light travel

Ability to model Choice’s Cultural Values : Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Choice Hotels International is an equal opportunity employer and affirmative action employer. Employment practices and decisions are not influenced by an applicant’s race, color, religion, sex, national origin, age, sexual orientation, gender identity or express, disability veteran status, genetic information or any other characteristic protected by law.

In compliance with the Immigration Reform and Control Act of 1986, this offer of employment is conditional upon your presenting documents verifying your identity and legal authorization to work in the United States.

All offers of employment are conditional upon the satisfactory completion of a background check and E-Verify.