Senior Business Development and Marketing VP

Job Title : Senior Vice President Business Development and Marketing

Company : Serenity Home Health Care Inc

Job Location : Niles

Job Type : Full-time, 40 hours Monday-Friday (9am-5pm)

Position Summary :

The Vice President of Business Development and Marketing will play a pivotal role in driving the growth of the home care company by developing and executing strategic marketing initiatives and business development plans.

This position will also oversee recruitment efforts to ensure that the organization attracts and retains top talent for its non-skilled home care services.

The VP will collaborate closely with executive leadership to align marketing strategies with business objectives and ensure a strong presence in the market.

Business Development and Marketing V. P is an expert in the administration of home care agencies and has an in-depth understanding of the laws and regulations of caregiving.

Job Responsibilities :

• Develop and execute growth strategies by leading the development of long-term business development strategies to achieve sustainable growth in the home care sector.
• Strong marketing background with demonstrated success in developing and implementing marketing strategies to drive business growth and enhance brand visibility.
• Lead marketing efforts by attending meetings and actively participating in marketing campaigns with referral sources and potential partners.
• Identifying staffing needs and collaborating with the recruitment team to build up the caregiver census.
• Identify and research potential business opportunities and partnerships to expand Healing Hands' presence in the healthcare market in Indiana.
• Liaising with case manager, clients and caregivers.
• Responsible for the managing of personnel, including performance management, recruitment, onboarding, training, dismissal.
• Provides oversight to ensure the branch is operating in compliance with all company and contractual requirements.
• Develop and execute strategic plans for business development and growth initiatives, focusing on enhancing service offerings and patient care.
• Collaborate with internal teams, including healthcare providers and administrative staff, to develop competitive proposals and presentations for new business opportunities.
• Maintain relationships with existing healthcare partners and clients to foster collaboration and promote ongoing business development.
• Conduct market analysis and evaluate industry trends to identify growth opportunities and competitive positioning strategies.
• Ensure compliance with healthcare regulations and organizational policies in all business development activities.
• Track key performance indicators and prepare regular reports to evaluate the success of business development efforts.

Skills and Qualifications :

• Bachelor's degree in Business Administration, Healthcare Administration, Healthcare Management, or a related field; a Master's degree is preferred.
• 10 years' experience in Home Healthcare, Homecare, Caregiving or similar field.
• 5 years' experience in business development, with at least 5 years in a leadership role.
• Managerial or supervisory experience within the homecare setting.
• Basic computer proficiency and familiarity with the Microsoft Suite.
• Excellent Leadership and people skills.
• Strong interpersonal skills with the ability to build and maintain relationships with healthcare professionals, clients and caregivers.
• Detail-oriented and highly organized, with the ability to manage multiple projects and deadlines effectively.
• Proactive and results-driven, with a focus on achieving business development goals and objectives.
• Fast learner with a willingness to continuously learn and adapt to new healthcare trends and practices.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
• Valid driver's license, current auto insurance, and a clean driving record.

Compensation details : 30-40

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