Senior Analyst, Media Effectiveness Business Intelligence

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive.

At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always.

Want in? Join the V Team Life.

What you'll be doing...

The Sr. Analyst is an integral part of the media effectiveness team tasked with developing insights that enable Verizon to improve how marketing investments impact business results.

You will work closely with media, business units, financial planning & analysis, and external partners to ensure strategic and tactical marketing decisions are informed by data-driven insights.

Responsibilities :

Help manage day-to-day marketing effectiveness activities such as data mining, analytics maintenance, interpretation of findings, delivery of insights, and coordination with stakeholders.

Partner with media effectiveness leads and provide ongoing evaluation of marketing efforts through analysis of integrated findings across Marketing Mix models and BI reports to derive insights and recommendations around investment reallocations.

Modify existing analytical processes and solutions to better fit the business needs, to derive insights that can address stakeholders' stated objectives.

Help develop standardized and innovative mechanisms to encourage adoption of analytics among stakeholder groups across the marketing spectrum, from planning to execution.

Help automate creation of business intelligence reports.

Assist with generation of monthly traffic and demand forecasts.

Support the ME leadership team on Executive engagement materials and critical business needs.

What we're looking for...

You will need to have :

Bachelor's degree or four or more years of work experience.

Three or more years of relevant work experience in Marketing, Consumer Insights, Strategy, or Analytics.

Experience working in Excel and PowerPoint.

Even better if you have one or more of the following :

A degree in Business, Marketing, Economics.

Proven analytical skills to review quantitative data, market research, and marketing mix modeling output to identify trends, interpret findings, draft insights, and formulate recommendations.

Creative thinker who can quickly adjust between strategy and execution as well as adapt to dynamic needs that may arise.

Ability to successfully interpret complex analytical techniques and insights as well as articulate implications of recommended decisions on business outcomes.

Experience working effectively across organization boundaries.

Exceptional cross-functional experience within project management or change management teams.

Outstanding communication and interpersonal skills to successfully build long-term relationships with internal and external partners.

Focus on delivering accurate and timely results by overcoming obstacles through the development of mechanisms and tools to improve efficiencies.

High professional ethics and standards.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.

For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.

C. work location, the compensation range for this position is between $76,000.00 and $141,000.00 annually based on a full-time schedule.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more.

For part time roles, your compensation will be adjusted to reflect your hours.