Overview
Visual Designer, Conversion & Growth
Design the Future of Youth Mental Health
About Us
At tapouts, we believe in the boundless potential of every child. Our mission goes beyond teaching skills; we’re dedicated to nurturing emotional and psychological well-being. Join us to transform the lives of a million children and their families while putting your creative skills to work for a deeply rewarding cause.
About the Role
We’re looking for a Visual Designer, Conversion & Growth to shape the creative and user experience across our marketing funnel, from landing pages to signup flows and checkout. You’ll craft visually compelling, psychologically informed designs that build trust, reduce friction, and drive conversions. Since tapouts is built for kids and parents, your designs should feel both friendly and approachable for families, while also clear and credible for parents making purchase decisions. This role blends strong visual craft with an understanding of customer behavior and cognitive biases. You’ll work closely with marketing, product, and engineering to continuously test, learn, and optimize for performance.
This position will require being on-site 5 days a week.
What Success Looks Like
- Drive creative work end-to-end : research, idea generation, concept exploration, design, and finalization
- Deliver landing pages, signup flows, and checkout experiences optimized for clarity, trust, and conversion
- Use A / B testing and behavioral insights to create data-driven improvements in funnel performance
- Maintain a consistent, recognizable brand identity across all touchpoints while optimizing for results
- Apply design system skills, rapid prototyping, and cross-functional collaboration to ship quickly and iterate
You’re a Great Fit If You…
Have designed customer journeys (landing pages, signup flows, checkout) that measurably increase conversionBring a strong portfolio of high-performing, data-backed marketing and product design workUnderstand customer psychology and can apply behavioral science and cognitive bias principles in designBalance clarity, trust, and delight while staying true to brand integrityAre fluent in Figma, Adobe CC, and prototyping tools to iterate quicklyThrive as the design owner within a fast-paced, cross-functional growth teamEssential Experience
5-7+ years in growth, marketing, or product design for B2C productsProven track record in conversion rate optimization (CRO), landing page design, and funnel performanceStrong grasp of customer psychology, persuasion, and cognitive biases in designExperience working in-house and collaborating closely with marketing, product, and engineering teamsSkilled in A / B testing, data-driven design, and translating insights into high-performing visualsBachelor’s degree in Design, Advertising, Marketing, or related field (preferred but not required)What You’ll Get
Competitive salary + meaningful equityHealthcare coverage, flexible time off, and generous parental leaveBudget for conferences, tools, and learningThe chance to help kids build lifelong emotional strength through your workEqual Opportunity Employer
tapouts is proud to be an equal opportunity employer. All qualified applicants will be considered regardless of race, color, religion, gender, sexual orientation, national origin, genetics, disability, or age.
Join us in empowering children with the social and emotional skills they need to succeed!
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