Publix is hiring : Copywriter, Creative Services in Lakeland

Overview Company : Publix

Location : Lakeland, FL

Type : Full Time

Salary : 6,135 – 119,795 USD per month

Job Description The Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the Publix brand voice. The Copywriter presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs. The Copywriter works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives. This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions. The Copywriter writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meet strategies.

What You’ll Do As part of our team, you will be responsible for key aspects of our operations and contribute to our continued success.

Required Skills Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)

Knowledge of concept development process

Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive / responsive websites, apps, mobile sites), including best practices, strengths, and limitations

Knowledge of Marketing department workflow processes and project lifecycles

Knowledge of marketing / advertising industry and trends

Knowledge of the Publix brand positioning and lines of business

Knowledge of Publix target customer, retail environments, and purchasing behaviors

Knowledge of business objectives

Ability to evaluate creative work for effectiveness against established creative strategies and objectives

Deep, broad knowledge of English and grammar, punctuation, and spelling

High attention to detail and accuracy

Strategic thinker and effective collaboration skills

Effective communication and presentation skills

Interpersonal skills

Time management skills

Passion for delivering great work and meaningful results

Research skills

Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office

Required Experience Bachelor's Degree in Communications or Liberal Arts or equivalent experience

Three (3) years writing advertising copy

Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand

Benefits Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Retirement Savings

Education Assistance

Disability

Paid Time Off

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