Brand Ambassador – Manhattan, New York

Job Purpose

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The Brand Ambassador Manhattan, New York supports marketing & sales by promoting Wana Brands through a variety of customer and dispensary facing activities, helping to coordinate marketing activities, providing merchandising support and educating dispensaries and budtenders on the Wana brand.

The candidate must live in New York and previous industry experience is preferred. We require a background check and motor vehicle check.

You must have a clean driving record.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following :

• Work with marketing & sales team to schedule and provide regular presence in dispensaries.
• Schedule and conduct budtender trainings.
• Schedule and attend customer appreciation events.
• Initiate, coordinate, and manage Wana events including human resources associated with event.
• Manage swag inventory and budget.
• Assist in collecting competitive information.
• Effectively execute new launch materials and displays at store level.
• Ensure proper placement of select POP materials to increase share of shelf at dispensaries.
• Produce layout plans for stores and maintain store shelves and inventory.
• Promote the Wana brand to retail store personnel and consumers in a professional manner.
• Build and maintain strong professional relationships with all in-store personnel.
• Seek out and report new opportunities, areas for improvement, competitive information / activity, etc.
• Suggest ways to improve process or marketing at POS.
• Analyze customer reactions and market trends to anticipate product needs.
• Remain up to date with industry’s best practices.
• Maximize customer interest and sales levels by displaying Wana products appropriately.

Job Requirements :

• Proven working experience in brand ambassadorship, marketing, or merchandising a plus.
• Ability to build relationships and rapport with internal and external partners.
• Excellent interpersonal and customer service skills.
• High level of organization.
• Excellent execution and follow-through.
• Excellent writing skills.
• Ability to be assertive, yet diplomatic.
• Ability to work occasional weekends and evenings.
• Cannabis and / or related retail experience.
• A reliable vehicle for travel to in-state events and retail locations.
• Up to date with the latest merchandising trends and best practices.
• Commercial acumen and the ability to decode customers.

Supervisory Responsibility

This position has no direct reports or supervisory responsibility.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

Required Qualifications

• Previous cannabis industry experience.
• Previous customer service or event experience.
• Degree in Marketing, Business, or a related field.
• Previous brand ambassador experience.

Compensation and Benefits

• Annual compensation commensurate with experience from $50,000 - $65,000.
• Health, vision, dental insurance offered to all full-time employees.
• Life Insurance.
• Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and Nine paid holidays per year.
• 401k available after three months, with employer match.
• Product discounts, pet insurance discounts, tuition reimbursement program, and more!

Position Type / Expected Hours of Work

This position is exempt from overtime pay due to administrative employee exemption.

This job requires hours outside of "normal business hours." This position does require some evening and weekend work depending on the event schedule.

Please confirm with the supervisor regarding the expected working schedule.

Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

Work Environment

There may be early mornings or late nights and work will primarily be performed out of the office and at dispensaries or other industry events.

This position will require flexible hours and your own reliable transportation for transporting product and materials. This position will work 80% in the field traveling to dispensaries, pop-up events, and other marketing and promotional events.

The noise level in the work environment is usually low to moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.

Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, folding tables, bins of merchandise, tents, banners, and other materials as needed.

This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Must be able to stand and talk with others for up to 4 hours at a time.

AAP / EEO Statement

The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of The Cima Group, LLC’s employees to perform their job duties may result in discipline up to and including discharge.

We anticipate filling this position by November 30th, 2024. Thank you.

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