Senior Product Manager of Data Delivery and Platform Solutions

Job Description

Job Description

Senior Product Manager of Data Delivery and Platform Solutions

AnalyticsIQ is the leading people-based marketing data creator & predictive analytics innovator. Our mission is to fuel better outcomes for all by creating reliable & predictive people-based data by blending cognitive psychology with data science.

We help B2C & B2B organizations across industries understand who people are, what they do, & why they make decisions to help brands improve marketing & analytic results.

AnalyticsIQ is headquartered in Atlanta, Georgia, & employs a growing team of industry experts, data scientists & cognitive psychologists.

Our company values CREATE a high standards culture made up of collaboration, respect, ethics, accountability, trust, & excellence.

As a member of our team, you will have an opportunity to thrive within an incredible culture that provides market leading solutions, competitive pay & benefits, proven support for work-life balance, a commitment to teamwork, & support for personal & professional growth.

We invite you to experience the brilliance!

Job Description :

As a Senior Product Manager of Data Delivery and Platform Solutions, you will be responsible for leading the development & execution of AnalyticsIQ’s data distribution strategy within the AdTech ecosystem.

Our goal is to ensure that all clients & strategic partners can quickly, easily, & securely access the AnalyticsIQ data they need, where & how they need it.

For example, the delivery strategy may include forging strategic agreements & processes with onboarding partners, digital media platforms, & analytics environments.

You will work closely with cross-functional teams to identify & prioritize market opportunities, define product requirements, & drive the product roadmap from conception to launch.

Your role will involve analyzing market trends, understanding customer needs, & leveraging data-driven insights to deliver innovative solutions.

This position will report to the Vice President of Product Management.

Responsibilities :

• Formulate & communicate a clear data delivery product strategy aligned with the company's vision & goals.
• Identify market trends, competitive landscapes, & emerging technologies to inform strategic decisions.
• Collaborate with engineering teams to design &implement data pipelines for various platforms
• Define appropriate product strategies for AIQ's identity assets, data products, & propositions across sales channels & vertical markets related to identity enrichment services.
• Define & prioritize new data delivery initiatives based on business value, customer needs, & technical feasibility.
• Develop & execute a product roadmap for seamless data integration and delivery.
• Collaborate with cross-functional teams including engineering, marketing, & sales to ensure successful product delivery.
• Facilitate communication & alignment among team members to drive project execution.
• Conduct market research, user interviews, & competitive analysis to gain insights into customer preferences & behavior in the digital ecosystem.
• Stay at the forefront of industry trends in data privacy, identity solutions, & MarTech ecosystems.
• Work closely with the Data Product Manager to share specific feedback & opportunities related to the individual data attributes AnalyticsIQ creates.
• Translate business objectives & customer requirements into clear & actionable products.
• Drive the development of marketing collateral, sales enablement materials, & customer communication plans to support product adoption.
• Collaborate with product marketing & partner teams to support content creation, product positioning, pricing & drive Go-To-Market.
• Define key performance indicators (KPIs) to measure the success & ROI of data delivery strategies.
• Monitor product performance, analyze metrics, & iterate on product features to drive Build & maintain strong relationships with internal stakeholders, external data delivery partners, & customers.
• Regularly communicate product updates, gather feedback, & manage expectations to ensure alignment with business objectives.

Qualifications & Skills :

• Bachelor's degree in business, marketing, computer science, or related field; Master’s degree preferred.
• 5+ years of consumer marketing experience with a strong understanding of how offline & digital identifiers work for identity resolution.
• Strong domain knowledge & tactical experience in the Ad-Tech / Mar-Tech space
• Experience working with major data platforms such as LiveRamp, The Trade Desk, AWS, Snowflake or similar
• Proven experience in product management, with a focus on strategy development & execution.
• Familiarity with alternative identifiers (e.g., UID 2.0) & their role in the evolving digital advertising landscape.
• Strong knowledge of first-party & third-party data ecosystems & their applications
• Excellent communication & presentation skills, with the ability to influence & persuade stakeholders at all levels.
• Experience working in Agile development environments.
• Demonstrated ability to manage multiple projects simultaneously & drive results in a fast-paced, dynamic environment.
• Strategic thinker with a customer-centric mindset & a passion for delivering innovative digital solutions.
• Bonus : Product Management Certification from the Pragmatic Institute
• Bonus : Previous leadership experience

Competencies :

• Branding & Positioning
• Creativity & Innovation
• Fostering Communication
• Information Gathering & Processing
• Integrated Marketing Communications
• Teamwork

What You Can Expect from Us :

• A collaborative & supportive company culture with a rewarding work environment
• Work-life-balance
• Employee development
• Room for upward growth within the organization
• Competitive pay
• Comprehensive benefits including 100% of family health, dental, & vision
• 401k with company matching
• Opportunity to attend a variety of events including company & industry events
• Paid parental leave
• Remote working options
• Paid vacation days that increase with time employed with company
• Sports & entertainment tickets available to employees
• Reimbursement towards family fitness club membership
7 hours ago