Email Marketing Program Manager

Description : Job Description :

Job Description :

CRM Functional Marketing Processes; Program Manager

Roles & Responsibilities :

• co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.
• Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.
• Ability to perform and support all marketing campaign efforts including segmentation, HTML production / testing and quality assurance of all outbound campaigns across email.
• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
• Track ongoing progress of projects and deliver timely updates to clients.
• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
• Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
• Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
• Leverage campaign management best practices to optimize campaign performance, including techniques like A / B or multivariate testing, personalization, and segmentation

Technical / Functional Skills :

• Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly
• 10+ years of campaign management skills, ability to multitask effectively, and work cross-functionally
• 8+ years of experience with SFMC, AEM, ACS, Hubspot, Eloqua
• Experience as a project manager in an agile project environment
• Content / HTML experience - Content Testing and QA
• Ability to thrive in a fast-paced, fluid environment
• Intermediate MS Excel
• Ability to multi-task and manage stakeholders within a dynamic business environment
• Extremely detail-oriented approach with strong analytical skills
• Extensive understanding of digital marketing business practices
• Knowledge of end-to-end campaign management processes
• Excellent technical & analytical skills with strong business acumen
• Previous experience working with Microsoft will be an added advantage
• Passion to drive improvement in the overall customer experience
• Experience working across multiple agencies / stakeholders and teams
• Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting
• Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
• Experience managing a team is a plus
• Motivate the team and manage deliverables on a day-to-day basis

Qualifications :

• 10-12 years of experience
• Location for the position will be in Bellevue , WA
• Bachelors or Master's Degree

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