Marketing Specialist

About Vibes & Verbs :

Welcome to Vibes & Verbs, where words come alive and stories take flight. We are a dynamic copywriting company passionate about crafting compelling content that resonates with audiences and drives results for businesses worldwide.

Vibes & Verbs is seeking a talented and creative Marketing Specialist to join our team in Columbus, OH. As a Marketing Specialist at Vibes & Verbs, you will play a key role in developing and executing innovative marketing strategies to drive brand awareness, engagement, and growth.

Responsibilities :

• Develop and implement comprehensive marketing strategies and campaigns to promote Vibes & Verbs' brand identity, services, and offerings across various channels and platforms.
• Create engaging and persuasive marketing content, including website copy, blog posts, social media posts, email newsletters, and advertising materials, to attract and retain target audiences.
• Conduct market research, competitive analysis, and audience segmentation to identify market trends, customer needs, and opportunities for strategic positioning and differentiation.
• Manage and optimize digital marketing channels, including social media, email marketing, search engine marketing (SEM), and content marketing, to maximize reach, engagement, and conversion rates.
• Collaborate with the creative team to develop visually appealing and impactful marketing collateral, graphics, videos, and multimedia content that align with branding guidelines and campaign objectives.
• Plan and execute promotional events, webinars, and campaigns to generate leads, nurture customer relationships, and drive sales opportunities.

Qualifications :

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Strong creative and strategic thinking skills, with the ability to develop innovative marketing campaigns and initiatives that resonate with target audiences and drive measurable results.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives, messaging, and content for diverse marketing channels and platforms.
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, web analytics platforms, and content management systems.
• Analytical mindset and proficiency in marketing analytics, data analysis, and reporting tools to track, measure, and optimize campaign performance and ROI.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

Join Vibes & Verbs and be part of our mission to deliver exceptional marketing experiences and drive meaningful connections with our audience through strategic marketing initiatives.

If you're passionate about marketing, creativity, and making an impact, we'd love to hear from you. Apply now to explore exciting opportunities with us!