Content Strategist, Growth

Company Description

NOCD is the #1 telehealth provider for the treatment of obsessive-compulsive disorder (OCD), offering online therapy through a telehealth platform. Our app provides access to live video therapy sessions with licensed therapists specializing in ERP therapy. We are dedicated to helping individuals with OCD reclaim their lives by providing clinically proven treatment and reducing the stigma associated with the condition.

About the Role

Were looking for a growth minded operator who has a strong content background . You'll be responsible

for helping thousands of members inside the NOCD app learn about OCD, feel less alone, and ultimately start specialized treatment sooner and conquer their OCD.

Youll design in-app experiences, create long-form and short form content, optimize funnel flows, and grow engagement in the worlds largest community of people with OCD.

This role gets the exciting opportunity to run high-velocity experiments, partner with other marketing leaders to translate learnings across lifecycle, web, and content, and test AI-first workflows that personalize app experiences at scale. Just as importantly, youll turn app improvements into stories we can market more broadly amplifying what works in-app to strengthen acquisition campaigns across Paid, Lifecycle, and beyond.

Were looking for someone whos both creative and quantitative, thrives at the intersection of content and product growth, and is excited to experiment boldly to help more members start therapy and conquer their OCD.

Responsibilities

Design and test content-driven product experiences

in the app, including onboarding flows, booking nudges, and adaptive messaging.

Identify and remove friction points

in key app flows (booking, insurance, intake prep).

Build and test AI-first product flows

to deliver personalized, scalable in-app experiences.

Collaborate cross-functionally

with lifecycle, web, intake ops, product, and engineering teams to ensure app learnings improve the entire member journey.

Amplify app learnings across acquisition

translating what works in the app into messaging, campaigns, and creative assets for other growth channels.

You May Be the Ideal Candidate If

Youve had

47 years of experience

in growth marketing, product marketing, or content-driven growth roles.

Youre

strong in content creation & strategy

skilled at messaging, copywriting, and creative testing that moves people to act.

Youre experienced in

product growth

funnel analysis, conversion rate optimization, and experimentation.

Youre comfortable working with

product and engineering teams

to improve flows and systems.

You have an

AI-first mindset

and are eager to leverage AI for content, experimentation, and adaptive messaging.

Youre

comfortable with numbers

you care about the story data tells and use it to guide your decisions.

Youre

highly agile

able to flex between creative work, product optimizations, and technical details.

Youre

passionate about mental health and NOCDs mission

this isnt just another growth role, its about impact.

Why Join NOCD

Mission-driven company transforming access to evidence-based behavioral healthcare.

Direct ownership of one of the most important growth levers in the business.

Opportunity to make the

App both a conversion engine and a marketing asset

fueling acquisition across other channels.

Work in a high-growth, metrics-driven environment where every role ties directly to New Member growth.