A company is looking for a Senior Director of Product Marketing to lead their marketing function for various financial services.
Key ResponsibilitiesAct as the CMO for assigned products, shaping long-term strategy and executionCreate and lead marketing strategies based on consumer and competitive insightsManage channel allocation and engagement initiatives to optimize customer acquisition and product usageRequired Qualifications10+ years of relevant marketing experience with quantifiable revenue responsibilityExperience in small business marketing or operations is preferredProven ability to combine strategic thinking with tactical executionExperience leading quantitative and qualitative customer researchBachelor's degree required; MBA encouraged
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