Group Marketing Manager, Connectivity & Digital Health Solutions

The Opportunity

The Group Marketing Manager, Connectivity & Digital Health Solutions works in either Austin, TX or Sylmar, CA in the Cardiac Rhythm Management Division.

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Lead the organization in leveraging passion about healthcare and technology to impact patients’ lives. While remote monitoring is a well-established practice for CRM patients, cloud / AI technologies are creating new capabilities and streamline existing ones.

CRM products and workflows generate a meaningful amount of data that must be used to improve existing patient outcomes, enable treatment for new patients, and streamline device management.

This upstream marketing role will be the lead on establishing digital product strategy and new capability direction in the Cloud / AI Connectivity product portfolios for Cardiac Rhythm Management.

This person will work closely with the implantable upstream and digital connectivity teams to ensure that these offerings provide value to our various customers and improve the standard of care.

The leader will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms.

This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value.

What You’ll Work On

The Group Marketing Manager is responsible for the product from identification of customer and market needs / wants, to concept and product development, claims and data development, and supporting product launch teams.

The Group Marketing Manager is responsible for leading the following activities for their portfolio :

Recognition of new digital products and services to be developed to meet new or existing market demands, or the creation of new markets;

Provides leadership for product / concept justification during funding cycle, and provides similar leadership to product development team

• Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets
• Support the commercial organizations in achieving Plan / Update objectives.

Provides direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.

Drives digital product strategy in collaboration with cross functional partners. Leads within the business unit or related sub-functions.

The Group Marketing Manager is responsible for identifying patterns and changes in global CRM product usage in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the strategic marketing plan.

Customer Insight Development :

• Definition and segmentation of the market, value propositions, targeting and positioning, claims development, and user needs.
• The Group Marketing Manager will need to be able to collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity.
• Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity.
• Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
• Identify opportunities for experimentation and novel concept testing in a fast and agile manner in order to gain inexpensive real world experience.
• External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

Product Strategy Development and Execution :

• Competition and Positioning- Thoroughly understand competitive offerings and provide development / commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements / Design Inputs are crafted to guide the development team.
• Develop the Marketing Plan- Incorporate all aspects of the strategic direction.
• Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis customer, financial, and timeline impact).
• Support downstream marketing and commercial activities where needed
• Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk.
• Internal Communication : Responsible for creating a clear line of communication between Global Upstream Marketing and all other areas that affect the productThis include key partners and stakeholders including downstream marketing partners, R&D, Clinical, and Program Management among othersCollaborate effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT and others within our business units and corporate organizations

Team Management :

• The Group Marketing Manager is the portfolio leader and owns the strategic direction of the Cloud / AI Digital Portfolio and drives forward key priorities.
• The Group Marketing Manager will need to be able to lead and develop a team to support their priorities and portfolio plans including recruiting, hiring, coaching and managing product managers.
• Builds strong relationship with third party suppliers; manages vendors that work on our projects and partners with internal resources (i.

e. vendor management, etc.) to develop those relationships

Through the observation of market trends, best practices, and new, establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types

The Group Marketing Manager is responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas.

Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives.

Must ensure compliance with the Quality System, and all Ethics / Compliance guidelines.

Must work within budget guidelines.

Required Qualifications

• Bachelors Degree (Major / Field of study - Marketing, Business, Life Science / Biomedical Engineering, or Software related field)
• 8-10 years of experience in marketing / product management, including international experience with in a global company.

Healthcare industry, and / or medical device experience preferred.

• Experience supervising staff, specifically managing product managers and producing results through others.
• Exceptional leadership skills, provide mentoring and development to direct reports and able to work effectively through the direct report to accomplish goals and objectives.
• Experience prioritizing and managing project initiatives across multiple functions and / or business units. Experience working in a broader enterprise / cross division business unit model preferred.

Ability to work in a highly matrixed and geographically diverse business model.

Ability to work effectively within a team and as an individual contributor in a fast-paced changing environment multi-tasks, prioritizes and meets deadlines in timely manner.

Strong project management, team skills, and influential management.

• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
• Adept at handling multiple assignments in a timely manner and meeting assigned deadlines.
• Ability to travel, approximately 20%, including internationally.
• Must be able to maintain regular and predictable attendance.

Preferred Qualifications

• Master’s Degree
• Medical Device Experience
4 days ago