Vice President, Development & Marketing Services

Mission

4-H empowers all young people to find their spark and build the life skills to thrive tomorrow - no matter their circumstances.

4-H is the nation's largest youth development organization, reaching nearly six million youth across urban, suburban, and rural communities, with or without internet access.

We provide hands-on experiences where they can learn by doing, grow from failure, express their ideas, and use their influence to drive positive outcomes.

Powered by America's land-grant universities, 4-H provides kids with access to positive adult relationships, skill-building, and leadership opportunities that give them a sense of belonging.

National 4-H Council is the private sector, non-profit partner of the Cooperative Extension System and 4-H National Headquarters located at the National Institute of Food and Agriculture within the United States Department of Agriculture.

Position Summary

Reporting to the SVP & Chief Development and Marketing Officer, the Vice President, Development & Marketing Services will provide expertise, vision and leadership for the customer relationship management and business operations of the Development & Marketing Team as National 4-H Council (Council) launches a $300 million campaign.

This role will define and implement customer relationship management programs and initiatives that successfully build dynamic, long-term donor relationships across all programs, platforms and donor channels.

Provide strategic direction for tools and technology to support the implementation and execution of the customer relationship management strategy.

Manage the donor research process and data analysis to provide business insights to the programs and platforms to successfully market their programs and convert followers into donors.

Partner with the Financial Business Operations Team to ensure streamlined processes and alignment in gift recognition. The Vice President, Development and Marketing Services will work collaboratively with leaders and staff throughout the organization at all levels, including providing leadership for the Development & Marketing Services Team.

Primary Responsibilities

Strategic Leadership

• Develop the strategic plan & operating plan for the Development & Marketing Services Team ensuring integration into youth program, educator program and development strategy and objectives.
• Lead the development and management of the Development & Marketing Services Team budget.
• Partner with IT and a cross functional data governance committee to ensure compliance with state and federal laws concerning donor and youth data.

Ensure ongoing monitoring of pending legislation and communicate impact to the data governance committee.

• Provide a leading approach to customer relationship management and data analysis and champion the concepts and examples of success to senior leaders in all aspects of the organization.
• Partner with IT to develop and implement a technology road map suited to support the needs of the Development & Marketing Team regarding data hygiene, campaign management, database analytics, business intelligence and other appropriate applications.
• Audit, develop, establish and maintain appropriate controls and processes to ensure proper levels of data hygiene, donor database processes, management, and donor development execution.
• Continuously review and recommend opportunities to enhance the quality and accuracy of the database.
• Develop and manage organization-wide policies and procedures for customer relationship management, database management, and donor research.

Execution / Operations

Lead and direct the day-to-day organization-wide CRM, database management, data analysis and donor research operations.

Provide ongoing innovative solutions for CRM business process improvement, issues, and needs.

• Build close partnerships with the Development & Marketing Leadership Team to develop an intimate understanding of the 4-H program, youth events, educator events, marketing platforms, and development strategies to support this work through quality data acquisition, efficient analysis, and accurate reporting.
• Establish and implement best practices for database management processes, measurement, evaluation, data capture, maintenance, and donor / prospect list creation.
• Work in partnership with the Chief Development & Marketing Officer on cross-team cohesive functionality related to organizational financial strategies and analysis in the areas of gift recognition, budget planning, projections, re-forecasting, and integration.
• Provide reports for Executive Team and Council Board of Trustees that detail the impact of Development & Marketing fundraising and earned revenue.
• Oversee the research function that supports senior leadership and the fundraisers.
• Partner with the Development & Marketing Team to provide data analytics, pipeline development and moves management support throughout the fundraising process.
• Provide expertise to Development & Marketing Team in the forecasting of revenue projections and budgets.
• Lead the development of database analytics, such as customer profiling, segmentation analysis, and other analytical techniques to improve donor acquisition, retention and conversion.
• Develop an automated process for reporting on campaign results. Include results for the giving total, by program, by channel and other metrics.

Provide insights to Development for continual improvement.

Team Leadership Duties

• Lead a high-performing team that serves the other business units to drive data-driven decision making and greater success across Council.
• Develop and execute policies, standards, practices, and security measures for all unit functions to assure effective and consistent department operations.
• Recruit, hire, train, supervise, mentor, evaluate and develop assigned Associates according to Council's policies and procedures, ensuring the overall smooth functioning of the department, and consulting appropriate People & Culture staff as indicated.
• In partnership with IT, lead and direct the continual upgrading of hardware, software and procedures to maintain pace with technological progress, economic change, and business needs.

Qualifications

• Bachelor's degree (masters preferred) in management, operations or business development-related field, or any equivalent combination of relevant work experience and training (master's degree preferred).
• A minimum of 15+ years of increasingly complex experience in staff management, data analysis, operations management, revenue forecasting & budget preparation with working knowledge of GAAP accounting principles within the nonprofit and / or public sector.
• A minimum of 15+ years' experience analyzing weekly, monthly, quarterly, and annual reports, forecasting financial status, and presenting complex financial concepts and strategies to teammates, team leaders, and senior management.
• Proficiency in MS 365 applications (Word, Excel, PowerPoint, Outlook, SharePoint, Teams), with advanced knowledge of Excel.
• Project management skills. Experience with Asana or other project management tools.
• Proficiency with StratusLive Microsoft Dynamics or equivalent non-profit CRM system.
• Must have the ability to perform in a fast-paced, team-oriented environment and have strong organizational skills and the ability to prioritize.
• Strong leader who takes ownership of issues and drives decisions.
• Demonstrated ability to leads, manage, and participate on teams.
• Demonstrated ability to interact with and influence all levels of management.

Travel Requirements : Travel may be necessary, up to 10% of the time (1-2 days per month, national). Would require travel by air, car, rail.

ADA Requirements : The physical demands described here represent those that an Associate must meet to perform the position's essential functions.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Role routinely uses standard office equipment such as computers, telephones, photocopiers, filing cabinets and fax machines.
• Mostly a passive role; however, some filing required.
• Requires the ability to lift files, open filing cabinets, and bend or stand as necessary.
• Basic math skills needed to calculate formulas, discounts, and so forth.
• Must be able to lift 10 to 20 pounds.

Disclaimer : This position description indicates, in general, the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent.

It is not designed to include or contain a comprehensive listing of activities, duties, or responsibilities required. An incumbent may be asked to perform other tasks as needed.