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Senior Marketing Data Analyst

Senior Marketing Data Analyst

VirtualVocationsSyracuse, New York, United States
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A company is looking for a Senior Data Analyst, Marketing.

Key Responsibilities

Develop a comprehensive understanding of marketing channel efficiency and customer behaviors

Optimize SEM bidding strategies to enhance customer acquisition and ROI

Collaborate with stakeholders to align marketing objectives and drive business impact

Required Qualifications

4+ years of relevant experience

A degree in economics, psychology, computer science, statistics, mathematics, or a related quantitative field

Expert-level knowledge of SQL

Experience analyzing large datasets and building reports with business intelligence tools

Strong statistical understanding of online testing methodologies

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Marketing Data Analyst • Syracuse, New York, United States

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